Moving Up: Inc. Magazine Reveals PostcardMania as one of America’s 500 Fastest-Growing Private Companies

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A Direct Mail Marketing Postcard Company, PostcardMania, Ranks 498 on the 2005 Inc. 500 With Three-Year Sales Growth of 289.8%.

When Inc. magazine released its 24th annual Inc. 500 ranking of the fastest-growing private companies in the country, PostcardMania couldn’t be happier. Touted as the fastest growing Direct Mail Marketing Postcard Company in the nation, PostcardMania, now officially ranks 498 on the 2005 Inc. 500 with a three-year sales growth of 289.8%. The Inc. 500 can be found in the November issue, which appeared on newsstands November 1.

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services. Their niche is providing their customers with free marketing advice. PostcardMania helps small businesses all over the country expand through the use of direct mail marketing techniques.

Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2004 the company did $9 million in sales and employed over 60 people. Today PostcardMania boasts over 100 employees and a climbing revenue of over 12 million. Gendusa attributes her explosive growth to her ability to choose incredible staff, her innate marketing savvy and the utilization of the Hubbard Management System: administrative works of renowned author and philosopher, L. Ron Hubbard. With this management system, one thing Joy learned how to do was evaluate statistically each employee’s individual production so that specific areas of the organization could be changed if statistics showed decline; and areas could be strengthened if statistics showed growth – done by very exact formulas based on the degree of expansion or contraction.

The companies that made this list represent the vanguard of American industry, posting an average three-year sales growth of 769%. Inc. 500 companies posted aggregate 2004 revenue of $15.9 billion, and 84% of them were profitable. Most importantly, Inc. 500 companies were engines of job growth, having created more than 95,000 jobs since the companies were founded. The Inc. 500 list generated 25,180 new jobs in the past year alone, a stunning 35% year-over-year increase.

The Inc. 500 ranks privately held companies according to year-over-year sales growth from 2001 to 2004. With approximately 75% of all new job creation in the U.S. coming from entrepreneurial businesses, the Inc. 500 opens a window onto the companies and industries that are driving the economy forward. Over the years, the Inc. 500 has identified the next generation of world-class companies, with Microsoft, Stonyfield Farms, Timberland, Oracle, The Princeton Review, Morningstar, Jamba Juice, Gateway, E*Trade, Intuit, and Domino’s Pizza all appearing on the list before they became industry powerhouses.

“This is an exciting time for us;” said Joy Gendusa, “It represents a lot of hard work, courage and determination of all the staff at PostcardMania to make it on the list. And we’re pretty determined to make it again!”

About PostcardMania:

PostcardMania ( was founded in 1998 to provide businesses with full service postcard direct mail marketing which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice.


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Karla Jo Helms-Eicher
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