New York, NY (PRWEB) December 4, 2005
Scott Kushner, CEO and Executive Producer of The Programming Group, Ltd., has announced the appointment of Jesse London to President of Advertising Sales of its newly established place-based media sales operation, MEDIAplace. This is a new position, effective immediately.
“Jesse is the ideal person to lead MEDIAplace,” Kushner explains. “He will be responsible for positioning the company as place-based media experts to a wide variety of marketers. At a time when the retail industry is facing an unprecedented degree of challenge and change, MEDIAplace will provide the advertising community paths toward the future. Jesse London is leading that charge.”
London joins MEDIAplace from Gemstar/TV Guide where he spent six years as VP and National Sales Manager at the TV Guide Network Group, overseeing market introductions, ad marketing and media sales of new technologies. Jesse also oversaw National Cable ad sales for the entertainment category, new business development and the Western region. Prior to TV Guide, London pioneered alternative media sales at ABC as Director/ABC New Media Sales where he launched place-based advertising networks for Blockbuster Video, Channel M, Screenvision Cinema Networks and shopping malls across the U.S., as well as the MEDIAplace owned and operated network called “The In-Store Sports Network.” London also has experience selling and managing radio ad sales for Interep, Major Market Radio, Z100, WNEW-FM and WPLJ. He holds an MBA from Baruch College, and lives in Chappaqua, NY with his wife and two children.
“My decision to join MEDIAplace was driven by the desire to unify the place-based media business, and grab this rapidly expanding part of the advertising universe,” said London. “MEDIAplace is not only the leader in this area of media, but also recognized as talented and capable producers. I believe that my role here will help position the company better among our current customers, as well as identify emerging clients and prospects. I plan to launch a new stream of opportunities for MEDIAplace including third party sales representation and other end-to-end services such as market analysis, advertising and promotional sales for our customers.”
MEDIAplace, a leader in the development of sophisticated content and effective ad sales, provides access to networks across the U.S. while delivering high-quality, customized, in-store TV programming. Through its wholly-owned network, The IN-STORE SPORTS NETWORK, MEDIAplace has been creatively designing and implementing customized in-store television programming, specifically for the athletic footwear retail community since 1993 including Foot Locker, Champs Sports and FootAction. In addition to programming, MEDIAplace excels in ad sales boasting 12 years of experience in an industry that is just now expanding. For more information on MEDIAplace please visit the website at http://www.mediaplace.us.