HomeandBeyond.com Expects to Boosts Sales with Online Catalog

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In an effort to increase overall sales, HomeandBeyond will release its premier issue of @Home as a searchable, online catalog.

HomeandBeyond.com, an online home shopping site, announces the release of its new e-catalog-- @ Home. The e-catalog will feature flipping, magazine-style pages that allow shoppers to zoom in for product details and click directly to a buy page. In addition to its online release, @ Home will be distributed in a mail-order campaign to 200,000 valued HomeandBeyond shoppers and to Sunday Times readers residing in the Long Island area.    

“Presenting @ Home as a searchable e-catalog allows online shoppers to interact as they would with our print version, but now they can zoom into products of interest, read detailed descriptions, and instantaneously buy the items,” commented Joseph Cohen, CEO of HomeandBeyond.com. “The online catalog is an effective tool to market seasonal and popular products,” added Joseph, “and we project a 5% increase in catalog sales following its integration.”    

About HomeandBeyond.com

HomeandBeyond.com, formerly Polsteins.com, began its operation in October 2001 with the vision of expanding Polsteins Home Center into the online arena. A New York-based chain of retail stores operating successfully for over 82 years, Polsteins Home Center continues to thrive, and with its online presence now reaches an even broader customer base. HomeandBeyond’s mission is to provide an online home shopping emporium that caters to the home connoisseur. As HomeandBeyond.com has grown, so has its product selection. It features an eclectic variety of over 75,000 items sure to dazzle any home enthusiast.

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Lauren Cohen
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