ProfitBrand Selected As A Best Business Book of 2005

Thought leadership business magazine "strategy + business" chooses metrics-based branding book as top pick in marketing category

(PRWEB) December 5, 2005 -- strategy+business, published by the leading global management and technology firm Booz Allen Hamilton, has selected ProfitBrand: How to Increase the Profitability, Accountability & Sustainability of Brands by Nick Wreden as the best business book of 2005 in the marketing category.

In a world where top executives increasingly question branding investments, ProfitBrand offers a metrics-based approach to branding based on segmentation, differentiation and customer retention. Using numerous case studies, ProfitBrand demonstrates how to link branding to customer profitability, illustrates multiple measurements that provides accountability for marketing tactics and ensures sustainability by demonstrating how to get customers to buy not once, but again and again and again.

The complete strategy+business review of ProfitBrand may be read at http://www.strategy-business.com/press/article/05409g

Other leading business books selected by the editors at Strategy + Business in various categories include The World Is Flat: A Brief History of the Twenty-First Century by Thomas L. Friedman (Category: The Future); Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim and Renee Mauborgne (Category: Strategy); The End of Poverty: Economic Possibilities for Our Time by Jeffrey D. Sachs (Category: Globalization); Creating the Good Life: Applying Aristotle's Wisdom to Find Meaning and Happiness by James O'Toole (Category: Work & Life); Conspiracy of Fools: A True Story by Kurt Eichenwald (Category: Management); Hard News: The Scandals at The New York Times and Their Meaning for American Media by Seth Mnookin (Category: Media); and A Life in Leadership: From D-Day to Ground Zero: An Autobiography by John C. Whitehead (Category: Leadership).

strategy+business media publishes a quarterly magazine, a Web site (www.strategy-business.com), books, and ancillary publications. Its mission is to provide executives with commentary, research, and practical ideas that bridge the gap between theory and practice in contemporary global business.

strategy+business (s+b), a thought-leadership business magazine for senior business executives and the people who influence them, reaches more than 100,000 readers worldwide.

ProfitBrand: How to Increase the Profitability, Accountability & Sustainability of Brands by Nick Wreden, published by Kogan Page, is available at leader book retailers, Amazon.com and Barnes & Noble (bn.com). The retail price is $29.95.

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