The Travel Distribution Latin America and Caribbean Event Developed by Eye For Travel will have as a Guest Speaker Roberto S. Jeolas Owner Director of HIP - Hotels International Partners from Brazil.

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Understand, identify and seize opportunities in one of the world's fastest growing Travel Markets This is your opportunity to network and do business with top marketing, technology and pricing execs from Latin America's and the Caribbean's leading travel companies both suppliers and distributors

How is travel distributed to the Latin America and Caribbean markets is a key issue that is facing every company that is already supplying services into these regions and for those companies that are willing to start developing a long lasting relationships.

Latin America countries can be some times very trick since all relationships are based upon trusty and net working relationships. That is why sometimes many companies have failled and shortsight for long time relationships. Trusty must be built and it takes time and work the differences must be at stake all the time. Another point to consider is what has been saying on "mac donalization" or what is good for GM it must be good for America or any other countries.

It does not hold true any longer. Think globally but always act locally , this is more type of approach that has been working for most of Latin America countries. People will strike to have their way count as well. We are very creative people with a lot of initiatives and we do not like black box thinking. The model that might work for USA or Europeans or the Asians may not work at all in the Latin America countries. And this must be taken into consideration while doing business in any Latin America countries. We also like to have the "jeitinho" our way must be consider when a relationship has been established. Last but not the least, a company doing business in Brazil either trough representation or direct business contacts it must count with local expertee in order to be more effective.

Latin America and specially Brazil is what the ex mayor from Paraty city in Brazil used to say. "Brazil is the bride of its turn"

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Roberto Jeolas
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