Soccer-Mad Jon’s Website Gives Fans Guide to World Cup

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Just in time for the December 9th World Cup draw, one soccer-mad fan has been out to Germany to check out all 12 venues and produce a website to help fellow fans hoping to attend the tournament to plan their trip.

As the World Cup draw is made live on TV this Friday (9th Dec.), soccer fans around the world will be getting ever hungrier for information about the three German cities in which their national side is drawn to play.

Soccer-mad Jon Darch therefore spent the last 18 months visiting all 12 venues and compiling a wealth of information and advice for the traveling fan. Learning in a hurry how to produce a website, he then created “The World Cup in” (, which he believes is now the most in-depth English language online guide dedicated to providing fans visiting Germany for the 2006 soccer World Cup with accommodation, travel and stadium information.

A combination of two passions

Darch (47) of Bristol, England has been a fan of local side Bristol City (where the Socceroos' Luke Wilkshire currently plays) since 1968 and studied German in Manchester and Bonn, Germany in the late 1970s. “The World Cup being played in Germany gave me a great opportunity to combine my passions for soccer and all things German”, says Jon, explaining his decision to produce the website. “Ever since living in the country as a student, I’ve always liked visiting Germany, and this gave me 12 good reasons to make another 12 trips to check out all of the World Cup venues”. As he made those visits he took in a live game at each of the World Cup stadiums, making notes of the best routes to the grounds, the best ways to get to each city, and the things to see and do in between matches.

Website novice

“Until I started to plan this one, I’d never given a thought to how websites are created and knew nothing about HTML code”, says Jon, thinking back to the early days of this project. “However, a combination of informative books, a short evening course at the local college and some very helpful content management software got me pointed in the right direction!”

300+ pages

The website now has over 300 pages and continues to grow. It has sections on each of the 12 World Cup venues, each in turn split into sub-sections on the city itself, the stadium and, for those interested in the team that normally plays there, the host club. There are also detailed sections on where to stay and how to travel both to and around Germany.

Visits from fans worldwide

“To promote the site, I roped in my nephews to help hand out leaflets at recent England internationals, and I’ve also posted messages on a number of soccer forums to let other fans know about the site”, says Jon, explaining the bread-and-butter promotional tactics adopted for the site. “Most of the visitors to our site are from England, but we’re also getting visitors from Australia, the USA and Trinidad & Tobago, the three other English-speaking countries that have qualified for the World Cup finals”, says Jon. “The feedback’s been great”, he adds. “It’s nice to know that our efforts are appreciated by other soccer fans”.

Website features

  •     Individual sections on all 12 host cities
  •     Sub-sections for each host city on:
  •     The stadium
  •     The city itself
  •     The host club
  •     Details on how to get to every city by:
  •     Rail
  •     Road
  •     Air
  •     Details on travel to Germany by:
  •     Rail
  •     Road
  •     Air
  •     Details of sights to see between games
  •     Details on where to stay, including:
  •     Hotels
  •     Hostels
  •     Campsites
  •     Self-catering


The World Cup in is owned by GNC Broadcast Solutions Limited, a company registered in England, the sole shareholder and director of which is Jon Darch, who also acts as the site’s webmaster.

Jon works as a freelance translator of business and public information texts from German into English (for, amongst others, Deutsche Bank, Porsche and the City of Frankfurt-am-Main). Having previously worked for twenty years in sales and management roles in UK radio, he also remains a non-executive director of the UK independent radio group, UKRD Ltd.


Jon Darch

The Barn, Court Farm, Station Road, Blagdon, BS40 7TD.

Tel.: +44 (0)1761 463100

Website details:



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