Yellow Pages Group in Canada to License WAND Local Search Taxonomy

Share Article

English and French versions to be integrated for online search.

WAND, Inc., the leading developer of e-commerce related taxonomy and classification systems, has today announced that Yellow Pages Group (YPG), Canada’s largest directory publisher, has agreed to license both the English and French language versions of the WAND Local Search Taxonomy for integration into its online local search platform. YPG’s adoption of WAND’s Local Search Taxonomy is a strong validation of the completeness, quality, and value of the vocabulary, as well as a signal of YPG’s commitment to deliver a state of the art experience in multiple languages to its YellowPages.ca™ users.

The English language version of the WAND Local Search Taxonomy contains over 750,000 relevant local search terms including products, services, brand names, and more that are organized into a flexible structure. Terminology was gathered from a rigorous analysis of major search engine query logs and meta-data in local search environments on the Internet. Mappings from the taxonomy to SIC codes and to a set of normalized YP headings allow easy integration into existing data within any local search platform.

“YPG, as an industry leader and the dominant player in Canada, is a wonderful first customer for WAND’s Local Search Taxonomy,” commented Ross Leher, WAND’s CEO. “This license agreement is an affirmation that the taxonomy is well suited to meet the needs of online local search providers and that it is an important resource for improving the local search user experience and increasing the value for the local search advertiser.”

About WAND, Inc.

Since 1995, WAND (http://www.wandinc.com) has developed structured multi-lingual vocabularies with related tools and services to power precision search and classification applications on the Internet. From our custom travel, jobs and skills, and medical taxonomies to our cornerstone and product and service taxonomies, WAND's taxonomies are well-structured, deep, precise, and best in class.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Mark Leher