Mid Wales Shooting Centre Re-Launches Online Store

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Mid Wales Shooting Centre have relaunched their online store (shootingcircles.co.uk), and sales are already 50% up after four days.

Mid Wales Shooting Centre has been running since the mid 1990's and has held prestigious clay shooting events such as the Krieghoff. The Centre is run by Jonathan Williams and generates an estimated £2m in revenues for local businesses (Welsh Tourist Board figures) and in 2004 had a turnover of £1.3m.

Jonathan found that many of his customers were traveling great distances to be able to shop in the store at the Shooting Centre and started the online store as a way of making it easier for those customers to be able to access goods from renowned manufacturers such as Browning, Beretta, Oakley, Musto and Le Chameau. Being assisted in the website creation by GloverSure Limited (http://www.gloversure.co.uk) the website quickly realized good revenues and was seen as an excellent resource for shooters across the country.

The relaunch has been spearheaded by a new addition to the Mid Wales Shooting Centre team, Richard Brown, who helped to redesign the website to make it easier to navigate, and simpler to find the products that customers wish to buy.

Future additions to the site will include a blog style area to allow customers and shooting "faces" to add content to the site over time; a newsletter to include developments in the shooting world (both in the UK and internationally); an online shotgun store where customers can order their guns and pre-approve themselves for finance. Mid Wales Shooting Centre is currently the only UK gun dealer to offer 0% finance on shotguns.

Jonathan Williams admitted that service quality in the past "has been as good as I could manage on my own, but with Richard coming on board and the imminent employment of dedicated staff for shipping and warehousing, service quality will reach the levels that I had always wanted". With two defined shipping days (Tuesdays and Fridays) customers now have enhanced communications to allow them to always know where their order is in the process. In the past it had sometimes been difficult for those customers to know without talking to Jonathan himself.

The new site, designed with assistance from US based company Advanced Style (http://www.advancedstyle.com), who were solely responsible for all the database testing and ironing out the bugs in the CRELoaded version of the oscommerce (the underlying store software) software, is now hosted on a dedicated oscommerce server environment. This should improve the download times for customers browsing the site, whilst continuing the already excellent uptime that GloverSure had achieved.

Not satisfied with simply serving the shooting community that http://www.shootingcircles.co.uk does today, there are plans to increase the communities served and current plans include equestrian, fishing, walking, camping, climbing and sailing. These communities can expect the same level of brands with great value and efficient service.

The future for this Welsh company is looking very good, and the effects should be felt by the whole community as the Williams family have deep roots in this area, and utilize local hostelries, building and supply companies wherever possible. Talks with the Welsh Tourist Board are currently taking place with a view to enhancing the amount of revenue that Mid Wales Shooting Centre can contribute to the locality but no specific detail is available at this time.

Further information can be gained from Richard Brown by calling +44 1686 671065 or by emailing.

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