Decision Tree Consulting Signs for Technology Partnership with Contour Components

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Decision Tree Consulting, a leading provider of continuous and bespoke research in the handheld computers, displays, mobile and peripherals markets, and Contour Components – innovative Business Intelligence software vendor, announce a technology partnership.

During the three years of our collaboration we have gained valuable ideas from DTC and from Worldwide Data Access their software developer, helping us to improve our products. We believe this technology partnership will help enable DTC to maintain its leading position in market research activities, and will expand our customer list with large vendors of electronic equipment.

Decision Tree Consulting, a leading provider of continuous and bespoke research in the handheld computers, displays, mobile and peripherals markets, and Contour Components – innovative Business Intelligence software vendor, announce a technology partnership.

According to the terms of partnership, Decision Tree Consulting (DTC) gets extended access to the BI products and technologies of Contour Components, for their wide use in distribution of statistical and marketing data to DTC's clientele.

Contour Components also agrees to supply the partner with technical support and pre-release software for trial. In return, Decision Tree Consulting agrees to promote Contour BI technologies through DTC's marketing channels, and to encourage their adoption in the digital equipment industry.

Decision Tree Consulting is a leading provider of market analysis and marketing data. Its products and services are consumed by more than 40 of the world’s largest electronic equipment vendors. The proprietary methodology, wide network of skilled analysts, accuracy of reports, and advanced information technologies bring value and a solid reputation to its market research activities.

Since 2003, DTC's market sizing and forecast reports have been delivered in the proprietary microcube format introduced by Contour Components, enabling the distribution of complete multidimensional reports as standalone highly compressed files. Around 100 OLAP reports are updated weekly and distributed to DTC subscribers throughout the world.

The DTC software (developed by Worldwide Data Access) is based on the Contour OLAP engine and is used by more than 1000 customers, analyzing worldwide markets for large corporations. The technology partnership enables DTC to extend these products with universal functionality for creating and distributing interactive multidimensional reports, extensively used for the customers’ analytical tasks.

Tony Bicknell, Director of Decision Tree Consulting, says: “Partnering with Contour Components has enabled DTC and Worldwide Data Access to develop a powerful and user-friendly data analysis tool for use in market research applications. The development of our software for this very specific application has required the involvement of Contour Components from the beginning. Their positive approach and responsiveness to our on-going development ideas makes them an ideal partner.”

“It is very important for us to partner a well-known and reputable company like Decision Tree Consulting. Our software and technologies are designed for mass publishing and distributing of business and statistical information. For that purpose, we conceived Contour microcube – mobile container of multidimensional reports,” said Contour Components’ CEO Vladimir Nekrasov. “During the three years of our collaboration we have gained valuable ideas from DTC and from Worldwide Data Access their software developer, helping us to improve our products. We believe this technology partnership will help enable DTC to maintain its leading position in market research activities, and will expand our customer list with large vendors of electronic equipment.”

The parties intend to extend their partnership with new collaborate technology and marketing projects in the near future.

About Decision Tree Consulting Ltd

Decision Tree Consulting (DTC) is a privately owned UK registered Company in its 10th year of trading. It offers research-based marketing consultancy and specializes in continuous and bespoke research in the handheld computer, visual displays, mobile telecoms and peripherals markets. Thousands of customers in more than 40 of the world’s largest electronics vendors rely on DTC’s market sizing and forecasting data to help them with their business decision making.

Home page of Decision Tree Consulting Ltd: http://www.dtc-worldwide.com

About Worldwide Data Access Ltd

Worldwide Data Access (WWDA) is a software company responsible for the development and marketing of a range of business synthesis software products. Of these, the Analyzer Desktop (used by DTC in market research applications) is a powerful desktop analysis tool allowing users to slice and dice large sets of data and create presentations and reports with ease.

Home page of Worldwide Data Access Ltd: http://www.ww-da.com

About Contour Components Ltd

Contour Components is a private British company. It offers Contour Business Intelligence platform for developers and end users. Contour software and technologies are based on more than 10 years extensive expertise of its team in writing Business Intelligence solutions for banks, enterprises, state organizations and software developers. Thousands of people in more than 50 countries analyze data with Contour BI. Contour BI products are used in such widely-known companies as Fidelity Investments, Verizon Wireless, Commerzbank, JPMorgan Chase, NEC, Pfizer.

Home page of Contour Components Ltd: http://www.contourcomponents.com

About Contour Business Intelligence

Contour Business Intelligence Platform provides a new innovative technology for Data access, Interactive Reporting, Data Analysis and Information Delivery. Contour products provide end-users in banks, enterprises, information and governmental agencies with highly interactive data analysis and configuring tools and add capabilities of printing tens of reports in a minute without programming.

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