Buyers, Buyers Everywhere and Not a Site License in Sight
Columbus, OH (PRWEB) December 6, 2005
Information industry veteran and president and CEO of ECNext, Pamela Springer, has been selected to speak at the Software and Information Industry Association's premier event, the Information Industry Summit, being held January 31 and February 1, 2006 in New York City. Springer is among the industry elite speaking at the event, who also has secured the CEO's of two ECNext clients, McGraw-Hill Companies and Thomson Corporation, as keynote speakers.
Springer, who also serves on the SIIA's content division committee as Vice Chair, will be on a panel to discuss the shift how information purchases by individuals are changing the way that business content is purchased. The presentation "Buyers, Buyers Everywhere and Not a Site License in Sight" is part of the two-day conference that delves into how the digital information industry is navigating challenging waters as users take more control over how they purchase, use, share and store the products that content providers create.
ECNext specializes in helping publishers market, sell and deliver business information online via its content merchandising solution. ECNext's family of solutions, its publisher branded sites, its own business intelligence portal, Manta, and its Web marketing programs, provides publishers with an additional channel for reaching online content buyers.
Springer's hands-on experience with helping publishers expose their content to the millions of end buyers by utilizing Web marketing and merchandising will bring tremendous insight to the panel. She will contribute to answering the hard questions for publishers, including what is the profile of a typical buyer; what is the most effective way to reach these people; and what is the best way to reach this market.
"The ongoing changes in the content industry have made the market very interesting to navigate," said Springer. "ECNext's intricate understanding of metrics, in which we can determine what drives end buyers to publisher sites, continues to help publishers test and change their course to positively impact their bottom line. I look forward to sharing insights at IIS 2006 and discuss ECNext's cutting-edge technology, marketing and understanding of the end buyer."
As vice chair of SIIA's content division, Springer serves with 20 other content company executives to provide a forum for content companies moving into the online environment as well as companies that originated in the digital medium. Springer was elected to the vice chair position in November 2005.
Founded in 1996, ECNext (http://www.ecnext.com) specializes in turning Web searches into online revenue for leading business publishers, financial analysts and market research firms. ECNext provides a complete range of technology and services that work together to drive more traffic, revenue and profit. Located in Westerville, Ohio, ECNext works with leading publishers such as Thomson Gale, McGraw-Hill, The Freedonia Group, AMR and Fitch Ratings.
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