First PREMIER Bank in Conjunction with Diamond Financial Products, Introduce the Farrah Gray Prepaid MasterCard® card

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Commencing today, fans of entrepreneurial icon and best selling author Farrah Gray can order the new Farrah Gray prepaid MasterCard cards called the "goFarr™" cards, which will feature the likeness of Farrah Gray.

Southfield, Michigan, December 6, 2005 -- Commencing today, fans of entrepreneurial icon and best selling author Farrah Gray can order the new Farrah Gray prepaid MasterCard cards called the “goFarr™” cards, which will feature the likeness of Farrah Gray, via the internet ( or phone for credit card purchases (1-877-463-2772).

The Farrah Gray prepaid MasterCard® cards are designed to increase financial freedom and financial literacy with a structure that provides cardholders with an easy to use, maximum access, controllable product.

The Farrah Gray prepaid MasterCard® card enables cardholders to prepay or store money as a balance that can be accessed for purchases, bill payments, or ATM cash withdrawals. "When I look at the fact that one-quarter of 18-24-year-olds are 'un-banked' I see that it is also a problem that plagues low-income people of all ages. This card can be an empowering tool that will instill valuable budgeting habits and responsible money management skills," said Gray.

The cards can be used wherever MasterCard® debit cards are accepted, including ATMs; with acceptance at millions of merchant locations worldwide. Cardholders can re-load the cards multiple times at various locations and by different payment types (examples include: check or money order, employer payroll direct deposit, cash, or bank transfers). The cards are prepaid so there are no credit checks, no interest payments and no monthly fee.

Cardholders can monitor where, when and how much they are spending on the card through 24/7 web / phone access to account information and monthly printed statements.

Cardholders are able to increase their financial literacy with financial advice from Farrah during live chats, pod casts, e-mails and discussions of business trends and ideas. "Financial literacy is necessary to make informed financial decisions," said Gray. "Farrah Gray is one of the great business minds and icons of his generation. At the age of 21 he has achieved more than many achieve in a lifetime. So we say to those who become card holders and are able to access financial advice from Farrah Gray you too have the possibility to ‘goFarr’," said Keith Byrd, Chief Operating Officer of Diamond Financial Products.

About Diamond Financial Products

Diamond Financial Products is a rapidly growing company providing stored value products. Our mission is to become a leader in the financial services industry with an emphasis on stored value products focusing on prepaid Maestro and MasterCard products. For millions of consumers unable to participate in a credit based world, we are a provider of financial tools to assist them with their daily needs and we partner with groups and individuals to produce products such as the “goFarr™” card. To ensure that we stay abreast of directions in the stored value industry, we are affiliated with many different organizations including Electronic Transactions Association (ETA), Financial Service Centers of America (FISCA), National Association of Convenience Stores (NACS), Southfield Chamber of Commerce and the Associated Food Dealers of Michigan (AFD).

Diamond Financial Products is a privately owned company based in Southfield, Michigan.

About First PREMIER Bank

First PREMIER Bank, together with their sister organization PREMIER Bankcard has over 2,400 employees. First PREMIER Bank is the 28th largest ACH originating institution and the 12th largest card issuer in the country. First PREMIER Bank is headquartered in South Dakota.

About MasterCard International

MasterCard International is a leading global payments solutions company that provides a broad variety of innovative services in support of its global members' credit, deposit access, electronic cash, business-to-business and related payment programs. MasterCard, through its principal operating subsidiary, MasterCard International Incorporated, manages a family of well-known, widely accepted payment card brands including MasterCard®, Maestro® and Cirrus® and serves financial institutions, consumers and businesses in over 210 countries and territories. The MasterCard award-winning Priceless® advertising campaign is now seen in 105 countries and in 48 languages, giving the MasterCard brand a truly global reach and scope. For more information go to

If you would like further information please contact David Kieft at Diamond Financial Products via email at

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