They stood with us in making highly complex decisions associated with creating a new consumer brand, and gave us great press coverage when we were ready to launch the brand. Their expertise continues to help us increase value for our shareholders.
Dallas, TX (PRWEB) December 6, 2005
Following a successful year in 2005, The Smart Circle™, the dominant force in referral marketing worldwide, has renamed Vollmer Public Relations as its agency of record for 2006. Over the past year, Vollmer has been responsible for leading The Smart Circle’s rebranding efforts, from name generation, research and selection to the development of internal communications.
“We’re extremely pleased with the results from the Vollmer collaboration in 2005,” said Paul Byrne, chief marketing officer at The Smart Circle. “They stood with us in making highly complex decisions associated with creating a new consumer brand, and gave us great press coverage when we were ready to launch the brand. Their expertise continues to help us increase value for our shareholders.”
The Smart Circle’s key objective for 2006 is to increase visibility with its target customers, especially sports teams and fundraising organizations. Vollmer’s duties will include the development of The Smart Circle’s newsletter and media relations efforts. Vollmer will also support Innovage, Smart Circle International’s sister company.
The Smart Circle credits Vollmer for success in media relations initiatives and the launch of Smart Circle Fundraising™, a subsidiary of Smart Circle International.
About The Smart Circle
Established in 1989, The Smart Circle is the dominant force in referral marketing worldwide and the only company that offers complete coverage of the United States and Canada. Major companies turn to The Smart Circle to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. The Smart Circle reaches consumers face-to-face through their community marketing networks which include the Public Sales Network, Private Sales Network and Fundraising Network to distribute promotional certificates on popular products and services on behalf of advertisers. More information about The Smart Circle is available at http://www.thesmartcircle.com.
The Smart Circle, Smart Circle International, and Smart Circle Fundraising are trademarks of Smart Circle International, Inc. These trademarks should not be confused with Smart Circle, a United Kingdom company, Smart Circle Germany, or Smart Circles, a Centrex product.
For More Information:
# # #