PureHero to Introduce Marvel Super Hero Performance Apparel – A Super Gift Idea for Aspiring Super Heroes

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PureHero launches its first collection of cycling jerseys, BMX-inspired jerseys, and performance crew shirts based on popular Marvel Universe characters, including Spider-Man, Captain America, Fantastic Four and the Punisher.

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Further, our online focus gives us the flexibility to develop more styles and characters, and to interact directly with consumers. PureHero allows comic fans to unleash their inner Super Hero.

PureHero, Inc. announced the launch of PureHero’s performance apparel based on the Marvel Universe and available exclusively online at http://www.PureHero.com just in time for the holidays. The first product line features cycling jerseys, BMX jerseys, and performance crew shirts with the classic iconography of Spider-Man, Captain America, Fantastic Four, and the Punisher. The announcement was made by Rob Moon, PureHero’s Chief Executive Officer.

PureHero’s premium performance apparel takes innovative sports and fitness designs, constructed from technical fabrics, and leverages the legacy of a broad array of Marvel character franchises to create a new apparel category for Marvel. “We believe today’s Super Hero fans demand more – after all, wouldn’t Peter Parker a.k.a. Spider-Man have the latest and greatest to wear?” asked Mr. Moon.

“We are excited about our new partnership with PureHero as they have created a product line that is the next step up for Marvel fans actively seeking out high-quality performance wear that also has great styling. PureHero’s performance wear allows our fans to be Spider-Man or their favorite Super Hero, whether it’s cycling and BMX biking, running or any other sport, or just playing hard with their favorite Marvel videogame,” added Paul Gitter, Marvel Entertainment Vice President of Consumer Products and Retail Development.

“Our collaboration with Marvel Entertainment takes great product to the next level. Our first line-up has only scratched the surface of great designs and our Marvel character licenses,” said Mr. Moon. “Further, our online focus gives us the flexibility to develop more styles and characters, and to interact directly with consumers. PureHero allows comic fans to unleash their inner Super Hero.”

For more information, visit http://www.PureHero.com or contact Amy Pang.

About PureHero

PureHero, headquartered in San Francisco, California, develops and markets performance apparel based on the classic iconography of Super Heroes. With a network of partners with over 25 years of experience in the sports and fitness industry, the company’s vision is to bring great product and design to comic fans, athletes and aspiring Super Heroes everywhere. For further information on PureHero, visit http://www.PureHero.com.

About Marvel Entertainment

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. For further information on Marvel Entertainment, visit http://www.marvel.com.

Contact:

Amy Pang

PureHero, Inc.

415-336-6492

http://www.PureHero.com

Marvel, and all related character names and likenesses thereof are trademarks of Marvel Characters, Inc., and are used with permission. 2005 Marvel Characters, Inc. All rights reserved. http://www.marvel.com.

Super Hero(es) is a co-owned registered trademark.

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Amy Pang
PUREHERO
415-336-6492
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