AP9 GalleriaUSA Adds Color to Women’s Faces With This Winter’s Make-up Trends

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AP9 Galleria USA, by Adaptive Marketing LLC, offers members significant savings on clothes, accessories and other purchases from major retailers.

Fashion and make-up choices go hand-in-hand. When winter comes, we tend to bury ourselves in layers, and our faces need new colors to look and feel healthy. When it’s time to replace the summery shades with autumn and winter make-up and skin care products, wise shoppers use the savings they get from savings programs like AP9 GalleriaUSA, a leading discount membership program offered by Adaptive Marketing LLC, to pick up the shades, creams, lotions and other products appropriate for the frosty time of year.

This winter, millions of women will perform makeovers on their make-up cases, since the trends have changed this year, bringing a lot of shades of purple and a more seductive color palette than usual during the chilly months. Before hitting the stores, gift cards in hand, members of AP9 GalleriaUSA must be aware that not every color suits their skin. No matter how stylish a color is, if it doesn’t flatter your skin tone or brighten up your eyes, don’t use it. Opt for other shades that are also in vogue and make you look even more beautiful.

What are the make-up and skin care necessities during this winter season? There’s no need to look elsewhere; AP9 GalleriaUSA has done the research for you:

--With icy winds outside and heaters inside, your skin can suffer a great deal. Moisturizer is a must during winter, and of course it should have UVA/UVB protection. For those with dry skin, an oil-based moisturizer is ideal.

--Is the natural bronze you achieved this summer fading away? Keep it alive with a quality bronzing powder. Dust a bit over your cheekbones, nose and forehead to maintain your glow. You can apply it over foundation and/or blush, depending on how much make-up you use.

--Smoky eyes continue to be a trend during winter months, especially for evening affairs. The prominent colors this year are shades of brown and purple, matched with cold rose, lily, plum, frost, tea, blue, a bit of gold and gray-green. If your eyes are brown, go for violet or black; if they’re green, use eggplant or purple; if they’re blue, try gray-mauve and violet tones.

--When it comes to lip gloss or creamy lipstick, your choice depends on your style and activities, but make sure you choose one with moisturizing qualities. As for colors, the chic-y choice is very berry lips, a bit darker than what we saw over the summer. Other fruit-inspired colors this season include peachy reds, cranberries and dark maroons. Women with light skin should opt for soft cranberries; those with a darker tone can play with dark reds with a hint of brown.

Don’t just concentrate on your face during the winter. Your whole skin needs to stay moist, so apply a richer body lotion, and use body gels with oats or other nutrients. Protect your hands and nails to prevent flare-ups, and remember to log on to Dealpass to find money-saving benefits on make-up and products to pamper yourself year-round, concludes AP9 GalleriaUSA.

About AP9 Galleria USA

AP9 GalleriaUSA is a leading membership discount program offered by Adaptive Marketing LLC. Headquartered in Stamford, Conn., Adaptive Marketing is a category leader in both membership and loyalty programs, bringing value direct to consumers through an array of benefits in healthcare, discounts, security, personal property and personals. Members may access their benefits at DealPass.com, an online portal for Adaptive Marketing membership programs. With broad online and offline distribution capabilities, Adaptive Marketing offers its corporate client partners effective tools to enhance market presence, strengthen customer affinity and generate additional value through programs, such as AP9 GalleriaUSA.

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