Email Marketing Tools Move to Next Level

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New Email Marketing Software Brings “Big Company” Features to Any Size Business

New Email Marketing Software Brings “Big Company” Features to Any Size Business

Despite the U.S. CAN-SPAM Act and EU regulations regarding commercial email, this once great marketing vehicle is seeing resurgence as marketers who tailor their campaigns to remain within the law are rewarded with widespread consumer acceptance of their digital offerings.

Now the only problem that remains is bringing the tools for the small business in line with those used by industry giants. And it looks like a company called Sprika Software might have just made that happen.

“Small and mid-sized businesses are handicapped by a shortage of affordable email marketing tools that are configured to send out relatively large quantities of email without bringing mail servers down to their needs, and can also handle list importation, verification and management.” According to Khurram Zaveri, developer of a new email marketing software program called LiteMail 3.1.

Mr. Zaveri went on to say “LiteMail 3.1 is industrial strength bulk email marketing and email validation software. It is powerful enough to create and send the most complex business emails, as well as easy enough to use so you won't find it hard to send simple notifications to your mailing list. LiteMail projects are completely independent of each other and can handle up to 50,000 contacts each.”

This positions LiteMail 3.1 as the perfect email marketing tool for companies with relatively small lists. Other notable features include the ability to import contacts from ADO/ODBC, Microsoft Access databases, Microsoft Excel files, CSV files and other common data formats. Combined with powerful contact list management features, plus the ability to send plain text, HTML or Multipart messages (both text and HTML in the same message), LiteMail 3.1 is a workhorse product that should fit the bill for thousands of email marketers who are hampered by the inefficiencies of their current email products.

LiteMail also wins the personalization race hands-down thanks to its ability to create highly-personalized email messages that are capable of pulling in contact and other data from many of the fields in the mailing list database. Experienced marketers know that personalized email out pulls non-personalized email by an order of magnitude.

LiteMail 3.1 is also CAN SPAM-compliant in that it provides an opt-out or “unsubscribe” link in every outbound message, and unsubscription is automatic when the customers clicks.

Other features include a built-in SMTP server to speed the mail delivery process as well as email address verification tools, and more.

For just $69.95 USD, LiteMail 3.1 may be the best email marketing investment that small and mid-sized companies could make. Visit http://www.sprika.com for detail or to order.

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Khurram Zaveri
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