Reaching potential prospects is one of the most difficult aspects of running a small business
Brea, Calif., and Omaha, Nebraska (PRWEB) December 9, 2005
Avery® Print and Mail Center, the direct mail marketing group of Avery Dennison Worldwide Office Products, and infoUSA, (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases and sales leads, today announced the launch of its Rent-a-Mailing-List program.
Avery Print and Mail Center has partnered with infoUSA, to provide a complete, web-based solution for all of a customers direct marketing needs. The Print and Mail Center solution (PMC), prints, provides mailing lists, addresses, mails and even provides postal discounts on a range of mail pieces.
The Rent-a-Mailing-List feature, provided to printing customers, allows users to rent a residential or business mailing list, designating a number of geographic and demographic selections. Residential list selections include income, new home buyers, number of children in the family, profession, region narrowed down to zip codes and more. Business list selections include type of business based on SIC code and broader business categories, ranging from dental and medical to specific retail such as appliances or fashion.
“Reaching potential prospects is one of the most difficult aspects of running a small business,” stated Todd Thompson, Vice President of Marketing, Avery Dennison Worldwide Office Products. “This business model allows small businesses to communicate very professionally, but very affordably, with targeted prospects.”
Vin Gupta, Chairman and CEO of infoUSA, commented, "We are very excited that Avery has chosen infoUSA because of our high quality mailing lists and robust fulfillment technology. Their products’ ease of use, combined with the highest quality mailing lists, creates a very compelling solution."
Whether marketing to an end consumer or a business, PMC can provide access to more than 12 million business and 250 million residential addresses. Avery Print and Mail Center can help its website visitors target their prospects, then handle the direct mail of a marketing message.
PMC direct mail products include postcards, self mailers, brochures, folded cards, newsletters, business cards and letterhead. PMC also provides free direct mail marketing ideas and resources. Visit http://www.printandmailcenter.com for more information.
About Avery Dennison Worldwide Office Products: Avery Dennison Worldwide Office Products markets products under the well known Avery brand name and is one of the world’s leading manufacturers of self-adhesive labels for laser and ink jet printers, labeling software, binders, sheet protectors, index and tab dividers and other office, home and school-related supplies. Avery Dennison Worldwide Office Products, a business unit of Avery Dennison Corporation, is based in Brea, California. For more information about Avery brand products, visit the Avery Dennison Worldwide Office Products web site at http://www.avery.com or call the Avery Dennison Consumer Service Center at 1-800-GO-AVERY (1-800-462-8379).
infoUSA (http://www.infoUSA.com), founded in 1972, is the leading provider of business and consumer information products, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own a proprietary database of 250 million consumers and 14 million businesses under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 3 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.