Area Rug Designer, Winner of International Design Award to Give Lecture on her Contemporary Rugs at San Francisco de Young Museum

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Area rug expert and award-winning contemporary rug designer Hansine Pedersen Goran's rug designs and interior designs have been featured in numerous magazine and newspaper articles around the country. She received the prestigious international Award for Design Excellence in 2002, 2003, 2004 and 2005 and is currently a nominee for the 2006 award. As an American Society of Interior Designers Industry Partner, she also works with interior designers and architects around the world. She will present her lecture about carpets at the de Young Museum on Saturday, Jan. 14.

Contemporary Area Carpet as Messenger, Symbol and Structure

Area rug specialist and award-winning interior designer Hansine Pedersen Goran will present a lecture about her contemporary rug designs at the San Francisco de Young Museum this month. As an American Society of Interior Designers Industry Partner, she works with individuals, interior designers and architects around the world, and has previously received the prestigious international Award for Design Excellence in 2002, 2003, 2004 and 2005.

The lecture, titled "Contemporary Area Carpet as Messenger, Symbol and Structure," will take place at 10 a.m. on Saturday, Jan. 14, 2006, inside the Koret Auditorium of the San Francisco de Young Museum. Admission is free for Textile Arts Council members, $5 for non-members, and $3 for students with I.D. No additional Museum admission fee is necessary. Audience guests may enter from the lower garage level or from the main floor near the museum entrance. The museum is located in Golden Gate Park, 50 Hagiwara Tea Drive, San Francisco.

Topics will include the exploration of the creation of space as delineated by the area rug, the spatial transformation that occurs in utilizing different sizes and shapes of rugs, and a description of how an area rug creates harmony in a home or public building. Goran will also share insightful use of Jung’s Personality Types as a tool for refining contemporary rug design and pleasing the tastes and needs of a particular person, couple, or group. These points will be illustrated in her talk through images of colorful area rugs occupying floor space in a variety of settings, and time will also be allowed for audience involvement and dialogue.

Goran is one of only a small handful of people in the United States creating custom hand-tufted contemporary rug designs. Her pieces blend traditional values of craftsmanship with the crisp lines of modern design. She is also the owner and designer of Current Carpets Gallery and Studio in Gualala, located adjacent to The Sea Ranch on the north coast of California 100 miles above San Francisco.

“When I speak with clients, I am sensitive to the nuances they seek," she said. "People who want unique custom design in their rugs consider their home a great source of expression, inspiration, and energy. Area Rugs need the right colors, textures, and design balances to make people comfortable and to integrate all the components of a room. These things are unique to each client and environment. I personally go through a detailed process with clients to ensure that they’re completely satisfied with the final result.”

Her area rug designs, once developed, are then hand-tufted by her third-generation hand-tufting atelier. New Zealand “Fernmark” wool is used for all her creations; it is lanolin-rich and comes from a healthy ecological system in which workers earn a living wage shearing sheep. For every six rugs sold, she also donates one wool-producing sheep to Heifer International to help impoverished communities around the globe.

For more information regarding Goran's contemporary rug designs and her area rug collection contact:

Hansine Pedersen Goran

Current Carpets Gallery and Studio

39138 Ocean Drive Building C6

Cypress Village

Gualala, California 95445

Telephone: 707.884.9905

de Young Museum

Textile Arts Council

50 Hagiwara Tea Garden Drive

Golden Gate Park

San Francisco, California 94118

415.750.3627

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