Who’s Afraid Of Investing

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ClarityRules™: Confronting Investment Complexity Head-on

Today people looking to invest are frustrated with information overload, confusion and sheer complexity in evaluating different investment choices. This is made worse by complex investment tools and millions of spam messages hitting inboxes daily.

ClarityRules™ (http://www.clarityrules.com) gives people a split second understanding of long-term company performance, without the use of complex graphs or charts. Instead ClarityRules™ uses colour to depict company performance, not just for this year, but going back a number of years. What investors get is a selection of companies that have been able to grow their earnings through good times and bad, over a sustained period of time. Effectively it’s a snapshot of long-term company performance, which can be compared easily with other stock choices.

The colours help people use just a fraction of the time they would normally use to research the stability of companies they are looking at investing in.

ClarityRules™ is truly ‘no frills,’ allowing users to access just the information needed for as little as $4. “ClarityRules™ is about ordinary people, helping them invest. We see ClarityRules™ as the future of providing financial information to people in a manner that rich, clear and easy to grasp,” says James Saruchera, Chief Executive of Leionés JP, the makers of ClarityRules™.

ClarityRules™ will benefit both new and established investors. It offers special appeal to those who feel overwhelmed by the world of investment, those that are time pressured and those that want to take more informed control of their investment choices. Until the 17th of December 2005 ClarityRules™ is offering a day’s free access to all users.

The site, http://www.clarityrules.com, was launched in December 2005 to help everyday people make better investment decisions faster.

If you’d like more information about this topic or would like to schedule an interview with James Saruchera please call +64 21 217 1653

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James Saruchera
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