"Stiletto Shoes Get Holiday Boost from Top New Woman Inventor"

Good Morning America segment entitled “Hot for Heels: Why Shoes Make Women Happy” showcased the love women have for shoes. That love is about to go deeper.

ATLANTA, GA (PRWEB) December 10, 2005 -- Finally, stiletto shoe fashionistas and all styles of shoe lovers everywhere can flaunt their finest footwear with style – and comfort. Just in time for holiday gatherings and all-day shopping treks mySassySassy, Inc., proudly announces the launch of their revolutionary designer insoles for women also known as “chic shoe lingerie.™” mySassySassy combines fashion, function, comfort and convenience in a radical way.

Women no longer have to sacrifice comfort for style when it comes to their shoes. They can have luxury style in their everyday shoes with confidence, security and love every step!

These unique designs can compliment any outfit while supporting the full ball of your feet and remaining unnoticed until you slip off your shoes. Created specifically for stylish dress shoes of all types – mules, boots, – whether you wear stilettos or flats -- sassies are a more hip and sophisticated alternative to the unattractive insoles of the past. These soft, flexible and colorfully funky accessories, anointed “shoe lingerie” are already generating a buzz and providing a boost of femininity.

Selected as one of the top new inventions by NBC Universal Studios, “Made In the USA,” and coveted by customers from London and Tokyo to Vancouver and Singapore, these exquisite creations evolve with the seasons, fashion tastes and trends by adding new designs each quarter.

According to Cheryl Scales, founder and CEO of mySassySassy, Inc., “Women no longer have to sacrifice comfort for style when it comes to their shoes. They can have luxury style in their everyday shoes with confidence, security and love every step!” With more than 20 years as a corporate strategic planning executive who has combined her expertise with her obsession for shoes, Scales conducted more than a year of research and prototype testing to offer many styles and multi-shoe usage through a non-stick bottom that stays in place. She has managed to create a unique footwear experience with both a product, and a company, that not only have a passion for fashion from head to toe but also is in tune to the needs of their primary market – Women on the go!

Manufactured in both American and European shoe styles, customers can shop 4 major product lines and see more than 40 designs currently available for purchase online at www.mySassySassy.com or call 1-877-SASSY-4-U. Ladies’ sizes range from 6.5-12 and are a “must have” gift for the shoe lover on your list!

For further information about mySassySassy, Inc. and the “chic shoe lingerie”™ line, please visit us at, www.mySassySassy.com/media. To schedule an in-depth interview, please contact Jacqui Knight.

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