Andover, MA (PRWEB) December 12, 2005
Effective Student Marketing (ESM), a direct response marketing and internet advertising agency that specializes in career school and continuing education marketing has been selected by Los Angeles-based American Career College to develop and implement direct response lead generation and interactive marketing campaigns to help the College increase enrollments. Effective Student Marketing utilizes internet marketing, including performance based cost per lead advertising and search engine advertising in its arsenal of student recruitment tools. ESM will also provide lead management consulting services.
Specializing in career school, continuing education and college student recruitment, Andy Kelley, ESM Founder and President, has been generating qualified student leads and increasing student enrollments for more than 15 years. Kelley said, “As head of marketing for a large career school and training organization, I’ve been “in the trenches” and struggled to meet my student lead generation goals. Now I’m taking my 15 years of experience and helping schools like American Career College, Phoenix-based Artistic Beauty Colleges and Boston University Center for Digital Imaging Arts achieve their student enrollment objectives, increase tuition revenues and bottom line results. Why are we successful? continued Kelley. It’s all about helping presidents of schools, directors of marketing and directors of admissions achieve their enrollment goals -- finding out what works from a marketing standpoint and what doesn’t work, then minimizing the things that don’t work and capitalizing on the methods that do.”
Susan Pailet, Vice President of Admissions for American Career College said, “American Career College, with nine healthcare training programs, is in a great position to help solve California’s healthcare worker shortage. To recruit students, lead generation is at the core of our student marketing efforts, continued Pailet. And, as we continue to rely more and more on internet marketing to generate leads, we needed to partner with a technically savvy organization on the cutting-edge of interactive marketing -- one that can produce results. Andy Kelley of Effective Student Marketing has an impressive career school and continuing education marketing background, along with expertise in cost per lead and search engine advertising, search engine optimization and lead management. ESM is a perfect match for American Career College.”
About American Career College
American Career College (ACC), with campuses in Los Angeles, Anaheim and Norco, CA, was founded in 1978 as American College of Optics, then became American Career College in 1993 when the school expanded its curriculum.
American Career College has helped thousands of students get their start in the rewarding and high-demand healthcare industry. ACC’s programs are intensive and hands-on. Most take approximately 8-12 months to complete with an average of 20 hours of classes each week. Training programs include --
- Dental Assistant
- Health Claims Examiner/Medical Biller
- Massage Therapist
- Optical Dispensing
- Vocational Nursing
- Pharmacy Technician
- Surgical Technology
- Diagnostic & Medical Sonography (Ultrasound)
- Medical Assistant
For more information, visit: http://www.americancareer.com or call 1-877-809-8686.
About Effective Student Marketing
Effective Student Marketing is a direct marketing advertising agency specializing in direct response lead generation within the career school, proprietary school and continuing education industries. ESM provides these schools with cost-effective, lead generation campaigns utilizing online and traditional marketing tools and strategies including, cost per lead advertising, search engine advertising, search engine placement, search engine optimization, lead management systems, direct mail strategy and implementation, e-mail marketing, database management, broadcast and cable television and public relations strategies.
For more information, visit: http://www.effectivestudentmarketing.com, or call 617-938-3417.
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