Clickhandbags.com Finds a Niche in the Online Classifieds War
There seem to be new classifieds and auction sites popping up daily. What makes this site unique is that it is highly targeted and specialized.
(PRWEB) December 11, 2005 -- Clickhandbags.com launched in April of this year and is now the three major search engines favorite classifieds site for the term, "Handbags."
In fact it's the first site ever to only list handbags in a venue for buyers and sellers to meet. The entire site including customer service, sales and marketing is handled by a staff of just two people. Much of this being possible because of the automated process of the php software employed. Registered users number in the thousands and traffic is increasing exponentially, in November they had over 170,000 page views. Not bad for a company in it's infancy with a marketing budget of less than $500 per month.
Simon Schnieders, the company director gives us more of an insight;
"Were happy with the results so far but we have much more to do. Initially Clickhandbags.com was a test bed. We are now going to expand into clothing and other classifieds spin-off's."
Which begged the question, why "Handbags?"
"We chose handbags because it is a strong keyword, by that I mean a search term that is frequent. Aside from the fact handbags are the most important accessory for a woman, often defining personality as well as social status."
Simon seems to be philosophizing that less is more, "I believe that large sites like eBay have dominated the classifieds scene, but through a network of smaller, targeted websites we believe we can take the future. We have well grounded search engine optimization skills and are therefore able to achieve great results with small budgets. The key is optimization, the high cost of per click advertising would make it impossible for a new business start-up to survive without a big budget, the price of per click advertising is and has been crazy over the past few years, I just don't know how companies could survive on this alone."
Clickhandbags.com operates from a small office in Key Biscayne village. The location is referred to by locals as a hidden treasure off the coast of Miami, Florida.
"We love Key Biscayne, it affords a lifestyle unparalleled this close to a major city."
To find out more about search engine optimization, the technique the company uses visit en.wikipedia.org/wiki/Search_engine_optimization
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