San Francisco, Calif. (PRWEB) December 12, 2005
Last month, a new campaign for Budda Amplification, developed by integrated marketing firm Mortar, won a 2005 International Davey Award. The Davey Awards, organized by the International Academy of the Visual Arts (IAVA), recognizes leading creative talent from the world’s finest smaller agencies.
Mortar created “The Guys in the Band,” an edgy media campaign targeting serious musicians and aspiring rockers that included posters distributed to music retailers and the relaunch of Budda.com. Photographs of Budda’s trademark black-and-purple sound systems were paired with shots of guitarists in action and tag lines such as “If you feel the urge to smash something, we humbly suggest the drum kit” and “Rich, fat, powerful. Remind you of anyone at the record label?”
“We are thrilled to receive this award in recognition of our work for Budda,” said Mark Williams of Mortar. “When they approached us to recreate their look, Budda had already generated quite a following within the music industry – the quality of their sound systems was making an impact, and people had started to listen. We wanted to make sure that their image was just as impressive as their sound.”
The premier manufacturer of high-end amplifiers for electric guitars, Budda began as a small two-man shop in Northern California in 1995. In less than a decade, its status among musicians had quickly soared to the top, but its visual identity needed a tune-up.
“We approached Mortar to create a new look that paralleled the word-of-mouth recognition that we were getting from within the music industry,” said Scot Sier, president of Budda Amplification. “Simply put, they scored a pitch perfect campaign that rocks.”
To view examples from this campaign, visit http://www.mortaragency.com/budda.
About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the world’s finest small firms, agencies and companies. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the “Creative Davids” who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. The Davey Awards is underwritten by The Creative Group, the leading creative professional staffing company in the world, ADWEEK magazine, and FSB (Fortune Small Business magazine).
Mortar is an integrated marketing firm that brings together expertise in consumer, business-to-business, employee, and investor communications. This strategy of 360° brand management helps organizations establish and maintain emotional connections with audiences at every point of contact. Mortar’s approach typically involves advertising, public relations, and a broad range of other online and offline communications programs. For more information, go to http://www.mortaragency.com.
About Budda Amps
The premier manufacturer of high-end amplifiers for electric guitars, Budda guarantees the highest quality analog circuitry built for a lifetime of trouble free playing. Ten years ago, the company started the low wattage revolution with the release of its Twinmaster. Since then it has become a highly sought after collector’s piece and favorite amp modeling tone. Budda continues to build products that allow the guitarist to experiment and find their own signature sound. To view the website designed by Mortar, visit http://www.budda.com.
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