Cyber Monday Shopping Goes Local

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Your Hometown Marketplace Brings Local Businesses to E-Shoppers.

Cyber Monday is quickly becoming Cyber December as online sales continue to grow at astounding rates this holiday season, expected to reach $18 billion before it’s over, according to Forrester Research, Inc. But in a world where offline commerce still accounts for 95% of all retail sales, innovative business marketing strategies that bring the e-shopper back home must be used. Your Hometown Marketplace, an online directory of small businesses in every city and town across the United States and Canada, is doing just that.

That’s a good thing since The Conference Board predicts that 34% of all consumers will buy gifts online this holiday season. Cyber holiday shopping officially began on the first Monday after Thanksgiving, when people got back to their fast Internet connections at work. Last year, according to, 77% of online retailers said that their sales increased substantially last year over the preceding year on Cyber Monday. Visa reports that online customers spent about $505 million on the Internet on Cyber Monday, the highest spent thus far in one day this shopping season.

“Your Hometown Marketplace caters to people who are surfing the Web and doing their holiday shopping online. We provide a haven for e-shoppers overwhelmed by the special promotions, discounts, and sheer number of websites vying for their attention and their dollar. If you choose to focus your buying power in your own local area, Your Hometown Marketplace is the place for you this holiday season,” states Your Hometown Marketplace owner, Sara Hoos.

Your Hometown Marketplace is designed to maximize the presence of home-based businesses on the Internet. The advertising directory cross lists on- and offline small businesses by category and by city, making it simple for socially conscious shoppers to locate and support small businesses in their own communities. “Small businesses should realize that the purchasing momentum generated from Cyber Monday can continue by advertising throughout the year in Your Hometown Marketplace,” suggests owner Hoos.

Sara Hoos, designer and owner of Your Hometown Marketplace, is a work-at-home mom. Visit Your Hometown Marketplace at

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