MaCS, Inc. Announces Immediate Availability of the 'Avoiding the Pitfalls of Online Marketing in Europe' Webinar

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Business is becoming increasingly global and many U.S. based marketers are challenged when it comes to advertising and marketing their products and services outside North America. The “Avoiding the pitfalls of online marketing in Europe” webinar by MaCS, Inc. provides U.S. marketers a better understanding of the nuances of European online marketing from a legal as well as a cultural perspective.

MaCS – Marketing-Communication-Services, Inc. the leading provider of Pan-European direct marketing services for technology companies today announced that the webinar “Avoiding the pitfalls of online marketing in Europe” is now available to view at http://www.macs-us.com/news/webinars.html#a3 .

Business is becoming increasingly global and many U.S. based marketers are challenged when it comes to advertising and marketing their products and services outside North America. “Knowing the European market is almost as big as the North American market, Europe is often the first market, or the second after Asia, that American companies want to expand into” said Susanne Khawand, VP of U.S. Operations at MaCS, Inc.

“Some marketers think ‘If I can do it in the U.S., I can do it in Europe’ but this can be wasting valuable marketing dollars and even exposing themselves to the threat of legal action” said Andrew Miller, Director at Wilson Miller, a British direct marketing agency. Europe has a completely different set of regulations regarding privacy and online communications when compared with the U.S. But perhaps just as importantly, there are significant local variations when it comes to the value that online marketing has within the overall marketing mix in each European country.

The “Avoiding the pitfalls of online marketing in Europe” webinar is geared to help U.S. marketers better understand the nuances of European online marketing from a legal as well as a cultural perspective. The webinar lays out some best practice from experts in European marketing such as Andrew Miller, Director at Wilson Miller in the UK, Kai Fischer, Account Manager eCommunication at MaCS GmbH in Germany, Francesco Furnari, Managing Director and Co-Founder of 3Motion in Italy, and Stephen Groom, a specialist in marketing law at Osborne Clarke in the UK.

Europe is a challenge because it is almost like a “mosaic”. Different countries mean different cultures, different legal regulations, different ways of doing business. European countries need to be approached individually and this makes it quite a challenge from a budget perspective, but also from a time and resource perspective, as campaigns need to be adapted to each individual market.

About MaCS, Inc.

MaCS, Inc. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich, London, and Villach (Austria). For more information, visit http://www.macs-us.com .

Contact for U.S.A:

Susanne Khawand

Phone: +1 415 848 2437

sk (at) macs-us.com    

Contact for Germany:

Wolfgang Tittmar

Phone: +1 49 89 31 57 12 37

wt (at) macs.de

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Susanne Khawand
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