As a complete PR management system, Vocus eliminates the need for separate media list tools, media monitoring services and analytics products. Our clients appreciate the efficiency of using one product from one vendor.
LANHAM, MD (PRWEB) December 14, 2005
Vocus, Inc., (NASDAQ: VOCS) a leading provider of on-demand software for corporate communications and public relations, announced today that Michelin North America has extended its software subscription with Vocus to manage and automate its public relations efforts.
According to Lynn Mann, Director of Public Relations, Michelin North America, the company uses several PR agencies to help manage communications across its many product lines. Michelin wanted a comprehensive and easy-to-use PR management system that would enable its PR team and its agencies to better coordinate communications efforts, share information, and standardize reporting.
“Vocus is a complete system that manages all aspects of our public relations and gives us a 360 degree view of all of our PR activities in North America. We are able to keep track of all our interactions with journalists, receive and share news clips electronically, and create automated reports,” said Mann. “With Vocus’ web-based system, everyone engaged in PR for Michelin North America is now on the same page.”
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
“Whether their PR team manages a single product in-house or, like Michelin, a diverse product line in concert with multiple agencies, companies of all sizes effectively manage their corporate communications and public relations with Vocus software,” said Rick Rudman, president and CEO of Vocus, Inc. “As a complete PR management system, Vocus eliminates the need for separate media list tools, media monitoring services and analytics products. Our clients appreciate the efficiency of using one product from one vendor.”
About Vocus, Inc.
Vocus (NASDAQ: VOCS) is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to-use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Our software is currently available in four languages, and is in use by customers around the world. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com or call 800.345.5572.
The world's largest tire maker, Michelin (http://www.michelinman.com) manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy-duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America employs more than 23,000 and operates 20 plants in 16 locations.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
Vice President of Marketing