Shattering the Plus-Size Myth

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Plus-size Designer Igigi aims to boost women’s self-esteem through fashionable clothes.

The mainstream media is beginning to embrace what the plus-size community has known for a long time. Beauty comes in a variety of shapes, sizes and colors. The long held belief that full-figured was a four letter word is becoming less standard. With beauty campaigns like Dove showcasing women of different sizes and television specials like Mo’Nique’s Fat Chance, the message that plus-size women are also beautiful is finally starting to resonate.

Inclusion in Ad campaigns and in mainstream fashion magazines are providing many plus-size women with something they’ve lacked for years. That is acceptance and higher self-esteem. The myth that plus-size is not beautiful is finally being shattered.

According to psychologist, Dr. Bonnie Bernell, author of Bountiful Women: Large Women’s Secrets for Living the Life They Desire, ( wearing clothes that look good, fit well and feel great are essential elements in feeling positive about oneself. This is especially true of the plus-size woman. “When plus-size women wear clothes that are just right for their bodies, they strut and walk with confidence” asserts Bernell. She continues, “The right clothes boost self-esteem, encouraging one to create positive life changes.” Bernell knows that the exciting company, Igigi, a San Francisco based company, does an outstanding job of helping woman find options that are best for their bodies.

With the 2005 Holiday collection, Igigi continues their mission of providing their customer with the most stylish options to suit their needs. Whether it is career-wear or the company’s signature, evening wear, Igigi aims to make plus-size women feel beautiful, glamorous and confident.

The holiday line includes Victorian inspired gowns and versatile separates that can take a woman from the office to a social event. The subtle collection offers flattering styling like cowl-necks, open neck lines and Empire waists. Fabrications like velvet and lace pay homage to the current trends while adding luxury to the pieces. A variety of skirts are included with special emphasis being placed on a sweeping tiered long skirt, destined to be a classic. Muted colors of burgundy, black and silver grey were used throughout the holiday line in addition to jewel tones. The price points range from $56.00 for the Garbriella Sweater to $185 for the Crown Jewels Velvet Gown.

Yuliya Zeltser, Igigi founder and designer, hopes that the collection will empower women to wear these clothes with grace, confidence and pride. “I truly feel that providing women with the opportunity to wear clothing that makes them say, ‘Wow! I am beautiful,’ is the key to the success of our company, notes Zeltser.” She continues, “We get thousands of letters from our customers saying that when they wear an Igigi gown or outfit people are astonished at how stylish, elegant and poised they look. I believe that this positive reinforcement can boost the self-confidence of any woman.”

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Haasan Morse
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