PlasmaCar Nominated for Two 2006 Toy Industry Association 'Toy of the Year' Awards

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PlaSmart Incorporated, distributor of PlasmaCar ride-on toys across North America, is pleased that the PlasmaCar is a nominee for two 2006 Toy Industry Association Toy of the Year (TOTY) Awards. The PlasmaCar has been nominated in two TOTY categories: Outdoor Toy of the Year and Specialty Toy of the Year.

PlaSmart Incorporated, distributor of PlasmaCar ride-on toys across North America, is pleased that the PlasmaCar is a nominee for two 2006 Toy Industry Association (TIA) Toy of the Year (TOTY) Awards.

The PlasmaCar has been nominated in two TOTY categories: Outdoor Toy of the Year and Specialty Toy of the Year. To earn these nominations the PlasmaCar met rigorous criteria evaluated by the TOTY Awards Committee, composed of representatives from cross segments of the toy industry. These criteria include:

·    overall excellence of product, including design, safety standards and play value;

·    outstanding, unusual and creative execution of artwork and product design;

·    overall product meeting or exceeding expectations; and

·    excellent performance of the product.

“We are delighted PlasmaCar is up for two Toy Industry Association Toy of the Year Awards as the best toy for outdoor play and as the best toy primarily distributed through specialty retailers,” says Timothy Kimber, President of PlaSmart Incorporated. “It’s flattering PlasmaCar is recognized by our peers in the North American toy industry as a safe, innovative and fun toy.”

The PlasmaCar is a new ride-on toy that harnesses the natural forces of inertia, centrifugal force, gravity and friction to drive on a smooth, flat surface. No batteries, no power-cells, no liquid fuel…just that most inexhaustible of energy sources, kid-power!

Founded in 1916 the TIA is the authoritative voice of the toy industry, representing producers and importers of toys, games and children's entertainment products. The TIA conceived the TOTY Awards in 2000 to honor the best toys developed by the international toy industry for consumers in the United States.

Voting for the Awards is open December 5th through January 9, 2006, with each TIA member and associate member company being granted one vote. Winners will be announced at the TOTY Awards ceremony on Saturday, February 11, 2006 at the Marriott Marquis in New York City.    

For more information, contact Timothy Kimber, President of PlaSmart Incorporated by telephoning 1-877-289-0730 (toll-free office number) or (613) 862-9370 (cellphone), sending an e-mail to plasmart@rogers.com or going to http://www.plasmacar.com. Learn more about the TIA Toy of the Year Awards by visiting http://www.totyawards.org.

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