Palm Beach, FL (PRWEB) December 13, 2005
The city of Boston named their “Christmas tree” a “holiday tree” this year and the controversy about what to call a holiday greeting has been raging in recent days. For the companies printing or marketing manager sending those season’s greetings has become one of the most dreaded tasks of the holiday season. Along with the usual last-minute rush, busy managers must decide what types of cards are most appropriate for their staff and clients Company Christmas cards or Company holiday cards?
PrintPelican.com, a full service greeting card printer, offers tips for choosing the appropriate greetings and has created some time saving alternatives to make the company holiday card tasks just a little less daunting.
Consider your market: Companies specifically targeting the Christian market should use company Christmas cards. But if your company has a more secular market or customer base, avoid using any words that might potentially offend a client. Safe greetings include "Seasons Greetings," "Happy New Year," "May the happiness of the holidays be with you," and so on.
Consider your pictures carefully as well. It's usually best to go with a more neutral picture. One idea: consider using a picture of your employees on the inside or the outside of the company holiday card, or use a peaceful landscape picture.
Avoid sending e-cards to clients. E-cards have gained popularity in recent years, but they still shriek of informality – and some of your clients might be offended to think that they aren't worth the trouble of a printed company holiday card, or believe that an e-card is just too casual. Also, keep in mind that most e-card companies allow you to send only a few e-cards in each batch. You can actually save time and effort by printing labels from your corporate database and sending out a large group of company holiday cards.
Take a moment to personalize your company holiday cards. A personal signature -- and perhaps a few words indicating your friendly relationship with the client -- can go a long way to establishing a long term relationship.
Take a few seasonal cards to holiday parties. And take more than one. If you've been invited to a holiday party of a client or a supplier, take along company holiday cards and hand them to the hosts. You'll find that this makes for a memorable touch.
Avoid a sales pitch: Think of the company holiday card as a thank you card to employees and clients. Be careful, however: a holiday greeting card is probably not the best place to make your sales pitch. Rather, consider this your opportunity to thank your clients for their business, and wish them joy in the season. Who knows? Seeing your company holiday card on their desk might just remind them to give you a call in January -- and that can help you feel a bit of holiday cheer in the New Year, too.
Once the message and audience have been determined, PrintPelican.com provides its customers easy-to-use tools to complete their holiday card ordering. Customers can either upload their predesigned holiday cards, personalized with their pictures and messages, or choose from one of PrintPelican's existing greeting card templates, ordering as many or as few as they need. They can even order several different holiday greeting cards at once -- ordering one set for family and friends, another set for office workers, and a third set for clients. Using predesigned holiday cards has the advantage of allowing companies to use their own logo and pictures, building their brand recognition. Using an existing greeting card template, of course, saves managers what they need most -- time.
About Print Pelican:
http://www.PrintPelican.com is a full service printing company with three press locations throughout North America. Print Pelican uses superior printing presses to produce accurate, detailed and brilliant color corporate calendars, similar to the printing in a glossy brochure or full color magazine. We offer printing of corporate calendars, full color brochures, business cards, newsletters, catalogs, letterhead, envelopes, stationary and pocket presentation folders.
PrintPelican.com delivers exceptional full color printing from any Mac or PC file. Simply create your own business card, newsletter or stationery and send us the file in one of the following formats: Quark, PageMaker, Illustrator, Publisher, Corel Draw and Microsoft Word.
Print Pelican offers quick turn-around times. Once a customer approves an online proof, printpelican.com ships within 5 business days (unless otherwise specified). Rush delivery is offered on most products and the pricing is still less than most other printers.
The Print Pelican Guarantee: If you find an error introduced by us or a manufacturing defect, we'll reprint the job from original files at no cost once the first job has been returned.
Print Pelican offers a full range of printing services and corporate gift ideas including company calendars and company holiday cards. As an experienced greeting card printer, we can help you decide -- company Christmas cards or company Holiday cards?
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