Beauty and Fashion Fanatics Flock to New Women's Website

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Since debuting Dec. 5, online magazine Beauty Addict has attracted thousands of unique visitors and page views. The site, which focuses on beauty, fashion and fitness, offers feature stories, interviews, product reviews, a daily blog, a weekly newsletter and more.

Do you spend hours at the makeup counter testing new products? Are you always on the lookout for the latest cosmetic advances? Do friends rely on you for the scoop on celebrity, runway and fitness trends? If so, you’re a beauty addict, and you’re not alone, according to a new online magazine of the same name, Beauty Addict (http://www.beautyaddictmag.com).

The site, which launched just one week ago, has already garnered a significant following among women ages 18 to 45.

"We're thrilled with our results so far," says business-development manager Mike Grossman. "We’ve received overwhelmingly positive feedback from industry professionals, the media and, most important, site users."

Regarding Beauty Addict's unique offerings, editor-in-chief Tara Mattarazzo summarizes: "We wanted to create a supersite that would combine the editorial range of a print magazine with the speed, fun and responsiveness of the Web. Although there are numerous beauty and fashion sites out there, none provides everything we offer, free of cost, in a single destination for a national audience."

Among the site’s community-oriented features Mattarazzo points to its message boards, reader polls, free giveaways and Rant & Rave database, which "gives users the power to review beauty products for themselves and share their findings." In addition, the site includes expert how-to’s, an emerging fashion designers’ section and photo spreads with "real women from all over the country," she says. "They represent a variety of backgrounds and sensibilities, but they all share a common love of beauty and fashion."

The December issue includes an exclusive interview with hairstylist Jonathan Antin, a holiday gift-giving guide, profiles of popular beauty brands Origins and Tarte, and featured articles on anti-aging technologies, mineral makeup, winter skin care, hair-color trends and more.

You can visit Beauty Addict at http://www.beautyaddictmag.com.

Contact:

Heather Steinman

Call: 646-456-2090

About Beauty Addict:

Based in New York City and published by Beauty Addict Media, Beauty Addict (http://www.beautyaddictmag.com) is the ultimate beauty destination on the Web. Each issue is packed with the latest in cosmetics, fashion, fitness and more -- from the hottest trends straight off the runways to get-gorgeous tips from renowned beauty gurus. The Buzz delivers a must-have daily mix of blogs, reviews and features; Beauty School showcases the trade secrets of renowned hairstylists and makeup artists; and Fashion Fanatic features amazing finds for every budget and style. If you like beauty and fashion, you’ll love Beauty Addict.

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Heather Steinman
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