A Brand New Banner Advertising Program With A Unique Twist On Convention

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A new style of banners is emerging on the web, with many "micro" ads being placed within a single banner. This eye catching technique plays on natural human curiosity and intrigue to drive clickthroughs.

A new technology in banner advertising was released last week by http://www.PixelBannerAds.co.uk. Instead of banners consisting of text links or large images (similar to Google, AdBrite, DoubleClick and others), many "micro" ads are shown within a single banner. Images 20x20 pixels in size are dynamically aggregated into a single image each time a banner is served. The banners can be made to fit any height and width, allowing even the smallest portion of whitespace in your site to become a possible source of extra revenue.

PixelBannerAds charges $10 to run a pixel ad for 30 days on their network of publishers. Growing rapidly, they already offer thousands of impressions a day over many sites. For this $10, the pixel ad will be shown as many times as possible, giving the advertiser maximum exposure. Advertisers can view the clickthrough rates for all pixel ads currently running, allowing them to track and hone their campaigns.

Publishers can sign up with the site for free, and begin showing banners immediately on as many sites as they wish. Each period (30 days), 80% of the site's revenue is shared amongst the publishers based on how many clickthroughs each publisher received. The higher the clickthroughs, the larger the share. Publishers are provided with full statistics on their banners, allowing them to refine where and when they are shown for maximum return.

Founder Will Barden explains, "PixelBannerAds hopes that the original creativity and visual appeal of the banners will arouse curiosity in viewers, and therefore achieve clickthroughs higher than that of an ordinary ad campaign". The banners will stand out over traditional text links or single large image banners, which are increasingly being seen as background noise (so much so that advertising companies are resorting to overlaying large ads on top of sites, completely destroying the user's browsing experience) and will become a novelty, and an outlet for viral marketing campaigns.

If you have sales, support, media, technical or general enquiries, please contact PixelBannerAds by email.


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Will Barden
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