Pricefish.com Comparison Shopping Website Reports Branding Campaign Increases Traffic Rank by Over 3,300 Percent

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Advertising and promotion efforts include a New York focused radio campaign, a “Holiday Haul” sweepstakes during December and online advertising, all designed to drive web site traffic and build brand awareness for Pricefish.com.

Pricefish, Inc. creator of Pricefish.com, an innovative online comparison shopping and information delivery tool, reports today that its daily traffic rank, as measured by Alexa.com, has increased by over 3,300% from levels three month ago. Three-month Alexa.com measurements or Pricefish.com show that Reach is up by over 1,800% and Page Views are up by over 150%.

Pricefish has been working to enhance their comparison-shopping website and build brand awareness in preparation for the Holiday shopping season. The current campaign includes radio advertising on Infinity Broadcasting station, 1010 WINS-AM Radio in New York, a “30 / 30 Holiday Haul Sweepstakes,” and online banner advertising. The overall theme of the radio campaign is “Before you shop online, Pricefish It First at Pricefish.com,” which will be reinforced by four different radio spots airing throughout the month of December.

“We are very pleased with the response of our current marketing and branding efforts. In a very short timeframe we have been able to achieve increased visitor traffic and page views. Our Alexa.com traffic rank, reach and page views continue to show dramatic growth over the previous measurement period. Pricefish.com has also been successful in attracting a number of new merchants, said Mark Dresner, President of Pricefish.

Millennium Communications, Inc. is responsible for creating and coordinating the Pricefish.com radio campaign, sweepstakes and online advertising. "Millennium is uniquely qualified to help Pricefish.com position itself in this exploding marketplace,” said Millennium’s president Patrick Macri. “Pricefish.com embraces the online world as a key component of their tactical marketing strategy. Millennium continuously works with Pricefish to maximize both consumer and merchant acquisition and retention while keeping a keen eye on return on investment.”

“This is just the beginning for Pricefish.com,” declared Mark Dresner. “We believe that one day people won’t shop, instead, they will Pricefish!”

About Pricefish, Inc.

Pricefish, Inc is the creator of Pricefish.com, an innovative online comparison-shopping and information delivery tool, which assists online shoppers to easily find, compare and purchase items from a variety of online merchants. Shoppers can search for items in a number of categories including: Photography, Electronics, Apparel, Jewelry, Home and Garden, Computers, Movies, Toys, Tools, Appliances, Luggage, Furniture and much more.

Pricefish.com streamlines the process of comparing product features and finding the best overall price, for millions of products in a number of different categories, from customer-rated merchants. In addition, Pricefish.com incorporates unique multi-media features and other useful content all designed to achieve the ultimate shopping experience – for both consumers and merchants. For more information about Pricefish, Inc. please visit: http://www.pricefish.com

About Millennium Communications Inc.

Founded in 1993, Millennium Communications Inc. is an Integrated Communications company specializing in Marketing, Advertising, Promotional Marketing, Interactive Technology and Managed Hosting.

Millennium clients include American Greetings, America Online, Boboli, Kraft Foods and Thomas’. The company has also won numerous Industry awards in recognition of its work. For more information about Millennium Communication please visit http://www.millenniumweb.com

Contact: Pricefish, Inc. Investor and Media Relations Department - Telephone: (646) 330-4972 - Fax: (480) 275-3645

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