Capitola, California (PRWEB) December 13, 2005
The printing company On the Mark is offering a practical guide that illuminates many of today’s most challenging issues dealing with overseas printing. On the Mark is making the guide entitled, “Qualifying Offshore Printing Vendors: A Guide for Success,” available at no cost, to companies who are looking to outsource their print projects overseas.
Here are some of the issues that are covered:
· Your overseas printer: How they present themselves?
· Are they able to educate you toward a better end product?
· Missed opportunities: Can they deliver creative guidance?
· All about Quality: It’s all in a client's perspective
· How to scrutinize creative competencies
· Why should they be based in the US?
· Cultural Business Practices: Are they able to represent your interests effectively?
· Misunderstood specifications, deadlines, & costs: You bear the risk.
· Are they able to offer a turn-key delivery?
· What is their understanding of customer care?
· How vital are references?
“Everybody wants to jump on the offshore printing bandwagon. It’s only natural, since the savings and the quality can be phenomenal. But who is watching out for your interests after you hand over your project to an overseas printing firm? Will the deadlines be respected? While pricing goes down, can quality go up? What about quality control from 6,000 miles away? Most companies are woefully unaware of these risks and often have a rude awakening when the project is weeks overdue, lacking any quality controls,” said Mark Vierra, president of On the Mark Printing.
But there are ways to ensure complete satisfaction with levels of quality higher than found domestically and additional printing options not available at the usual local pricing levels. “Book printing costs domestically can be unbelievably high – especially with spiral binding or labor intensive manufacturing. It is no wonder that more and more companies are looking to outsource their printing projects. With this guide, with information drawn from our extensive background, we want to make the selection process of choosing the right vendor as easy as possible,” added Vierra.
The guide can be downloaded free of charge from the On the Mark web site:
About On the Mark Printing
With a solid background in its field, On the Mark offers professional and complete offshore printing and design solutions. On the Mark advises in the initial creative stages of an offshore project and thus ensures a cutting edge advantage for various books, packaging, and marketing collateral. On the Mark has received several top awards for its projects, such as the Premier Print Awards from the Printing Industries of America and the Gold Award from the San Francisco Club of Litho & Printing House Craftsmen. On the Mark possesses the necessary technical background and has been satisfying medium sized businesses to large corporations.
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