Online Advertisers Embrace Software Solution to Combat Click Fraud

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Online retailers and other Internet-based companies that use PPC advertising are increasingly concerned about “click fraud,” a phenomena that occurs when a company repeatedly clicks on a competitor’s ads to drive up advertising costs, or when an affiliate repeatedly clicks ads on its own site to increase its commission. Complaining that PPC advertising venues such as Google do little to combat click fraud, Internet advertisers are embracing http://www.ClickFraud247.com, a software solution that identifies potential click fraud and provides advertisers with reports alerting them to suspicious activity.

Cyber Monday, the Monday following Thanksgiving, marked the peak of the online holiday shopping season, and research firm ComScore Networks projects online consumer spending for the holiday season will reach $19 billion, a 24 percent increase from last year. Despite record sales, online retailers can’t help but notice that their bottom lines may be seriously impacted by runaway price-per-click (PPC) advertising costs.

Online retailers and other Internet-based companies that use PPC advertising are increasingly concerned about “click fraud,” a phenomena that occurs when a company repeatedly clicks on a competitor’s ads to drive up advertising costs, or when an affiliate repeatedly clicks ads on its own site to increase its commission. Complaining that PPC advertising venues such as Google do little to combat click fraud, Internet advertisers are embracing http://www.ClickFraud247.com, a software solution that identifies potential click fraud and provides advertisers with reports alerting them to suspicious activity.

Ashley Woodyatt, a 26-year-old British entrepreneur, developed http://www.ClickFraud247.com after seeing his PPC advertising costs skyrocket. “Click fraud is a very serious problem,” says Woodyatt. “Once I implemented http://www.ClickFraud247, I was able to pinpoint and stop repeat clickers. As a result, my PPC advertising costs dropped by 20 percent.”

http://www.ClickFraud247.com analyzes every click on a client’s PPC advertising, and provides clients with reports detailing the date and time of each click, as well as the IP address of the clicker and the site where the advertisement appeared. It also provides visitor alerts, so that if the same IP address clicks on an ad several times, a pop-up window will appear on the user’s screen that recommends the user bookmark that site.

Londoner Carol Brown attests to the effectiveness of http://www.ClickFraud247.com. “At first I was very skeptical about click fraud, but the software has reduced my monthly advertising costs by 20 percent,” she says. “It’s well worth paying the monthly subscription.”

ClickFraud247.com offers their software for a flat $30 monthly fee for up to 3,000 clicks, or for volume users, a flat one-cent per click rate. “ClickFraud247.com is designed to save companies money and improve their profit margins,” says Woodyatt. “We provide a low cost solution that saves PPC advertisers a fortune.”

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Nina Ruley
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