(PRWEB) December 14, 2005
Traditional wooden windows look nice but suffer from problems of warping, rotting and annual maintenance. True Sash has introduced a modern replacement in the form of sash windows and offers online selection and ordering from its website at http://www.truesash.co.uk.
Made to bespoke requirements by skilled craftsmen, TrueSash's range of PVCu replacement sash windows also reduce the cost to the customer. These capture all the style and appeal of traditional wooden windows; yet avoid many of the associated pitfalls.
The new company, with headquarters in Bradford, West Yorkshire, has been developed with the sole purpose of offering customers the opportunity to fit or replace sash windows in homes that are either traditional or modern in build, without "breaking the bank". The website features a collection of natural home situations to browse at length rather than the posed photography of usual advertising.
http://www.truesash.co.uk is now ready to go live in the New Year after a period of research and development carried out by Leeds-based EHS Brann, which was involved in the creative process, including the brand development of the logo and full website design.
The specialised research and web site development agency had been employed to target the perceived thinking and buying habits of the consumer, particularly through the Internet.
With research showing that many people were replacing original sash windows with standard double glazed windows due to concerns over cost, http://www.truesash.co.uk offers an easy and attractive website which showcases affordable windows to those on a budget.
Richard Baird, Senior Business Consultant for http://www.truesash.co.uk explained: "The Leeds agency has helped us to identify an important gap in a highly competitive market by pinpointing the misplaced conception that replacing or installing sash windows is very expensive."
"Utilising Pilkington K Glass and complying with all Building Regulations, we are offering six different models of high quality sash windows. All orders are backed up by a 10 year guarantee and unrivalled standards of manufacture and installation. Our aim is to enhance any property in terms of both character and value," concluded Richard.
Sanjit Gill, Head of Client Services at EHS Brann, added: "Right from the beginning our involvement meant we were tied into what our target consumers were thinking. As a result we have been able to develop a website that not only addresses a need but communicates the message in the right way. We are confident we have developed a website which is different and informative and, importantly, will stand out from the competition."
About True Sash:
TRUE SASH offers affordable, yet high quality sash windows online. Their office is at Synergy House, Eldon Place, Bradford, BD1 3AZ. United Kingdom. You can visit their web site at http://www.truesash.co.uk
For more information contact:
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