By 2009 The United States Is Expected To Have The Largest Market In Energy Drinks

Research and Markets (http://www.researchandmarkets.com/reports/c29598) has announced the addition of the Zenith International report: Global Energy Drinks 2005 to their offering.

Dublin (PRWEB) December 16, 2005 -- Research and Markets (http://www.researchandmarkets.com/reports/c29598) has announced the addition of the Zenith International report: Global Energy Drinks 2005 to their offering.

The global energy drinks market saw double-digit growth in 2004, up 17.8%. Growth was driven by new energising concepts, strong marketing and product positioning, and a push into emergent markets.

The concept of caffeine based 'body and mind stimulating' energy drinks originates from Japan and Thailand. Although Asia Pacific remained the leading region with a 58.1% share of global volume in 2004, its market share is expected to gradually decline as other markets evolve. The North American region holds the next largest share - 14.7% - and has seen impressive volume gains. The United States is expected to become the largest country market by 2009.

Although energy drinks remain niche within the broader soft drinks category, it is one of the most dynamic soft drink segments and its sustained growth rates are testament to the energy drink concept's staying power. Red Bull is the undisputed global market leader, but a broadening of the category and proliferation of brands means that gradually its share is being eroded.

Red Bull remains the archetypal energy drink, but other energy drinks companies are formulating products using an array of other energy boosting ingredients such as green tea, yerba maté, and ginkgo biloba, and revitalising ingredients such as vitamin C, schizandra, açaí, ginger and cranberry extracts. 'Energising' beverage formulations that feature many of these ingredients are also encroaching on other drinks segments, such as smoothies, carbonated soft drinks and iced teas.

Zenith International reports offer you the most reliable market figures and in-depth analysis of trends. This comes from a bottom up approach to the research process, and detailed discussions undertaken with industry players.

Zenith's Global Energy Drinks 2005 report is meticulously researched and is divided into eight main sections – a global market overview and seven regions: North America, Latin America, West Europe, East Europe, Middle East, Asia Pacific, Australia.

For more information visit http://www.researchandmarkets.com/reports/c29598

Laura Wood
Senior Manager
Research and Markets
Fax: +353 1 4100 980

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