Business Development Group and Creators of the Original "Go-to-Market Campaign TM" Trademark Announce All New “Go To Market Online TM”

The original Go-To-Market experts at www.aimm.com will now extend their expertise to the expanding online marketplace.

Watertown, MA (PRWEB) December 15, 2005 -- Since 1991 AiMM has helped corporations such as Sun, IBM, HP and many others bring new products to the B2B market, and now is moving into the online marketplace to apply its expertise in additional private and public sector markets.

“Just as our Go-To-Market service has done for so many corporations over the years, our new bouquet of services with the addition of customized online marketing and Web development will guide companies to the best total marketing strategy,” says CEO Keith Barnette.

AiMM’s Go-To-Market Campaign Methodology is analogous to the operation of an R&D lab – incorporating the same process of design, development, testing, production, and refinement. AiMM identifies those selling elements that are working effectively and those that need to be fine-tuned with in a time period of hours and days, as opposed to weeks and months.

AiMM’s Go-To-Market Campaign methodology facilitates the researching and testing of the client’s assumption about their selling process vs. the reality of their prospect’s buying process and habits. By establishing the actual who, what and when aspects of the buyer’s decision process, AiMM is able to identify true customer needs and offer solutions that effectively enable the clients to achieve superior sales, reduce time-to-market, and optimize sales resource allocation.

Through the adoption and implementation of marketing “best practices”, direct dialogues with qualified prospects, and market analysis AiMM provides valuable market intelligence. As an extension of the client’s sales organization, AiMM identifies and confirms prospects’ business issues, timeframe-to-buy, and decision makers determining the best point at which to hand off the “Actions” to the client, giving way to a more manageable sales cycle.

AiMM is then able to deliver a tested, well-planned selling strategy from the perspective of the market, as well as the client’s sales organization. In addition, by using a structured, rules-based marketing tactic, AiMM manages prospect interactions and ongoing relationships, tailors information to various audiences based on prospect interests, and summarizes this newly gained market intelligence in meaningful reports to the client. By building and maintaining partnership relationships with prospects, AiMM is able to keep the campaign current and productive.

AiMM’s online services include predictive consumer modeling based on behavioral research and best practices, enhancing sales strategies, ROI analysis, and advanced keyword development. AiMM translates the gathered data into online media plans that can be initiated in stages to maximize the customer’s ROI and produce the best business growth possible.

AiMM is located on the web at www.aimm.com which you can visit for a free ROI analysis and consultation.

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