ConsumerBase Expands Relationship with Home Instead

ConsumerBase will aid Home Instead Senior Care with franchise initiatives.

EVANSTON, IL (PRWEB) December 16, 2005 -- Today ConsumerBase announced an expanded relationship with Home Instead Senior Care, a non-medical home care services company for seniors. ConsumerBase began providing Home Instead Senior Care with direct-to-consumer Search Engine Marketing (SEM) services in June. Under the latest arrangement, the relationship will expand to include SEM campaigns for Home Instead’s Franchise Development efforts as well.

Jim Fowler, Vice President of Strategic Development for Home Instead Senior Care stated, “Since we began working with ConsumerBase we have witnessed significant site traffic increases. Given that experience, it became apparent that we could benefit by targeting the franchisee market with SEM through ConsumerBase as well.”

Based in Omaha, Home Instead has leveraged its franchisee model to expand its reach into 48 states and three continents. The company is now one of the fastest growing franchise brands in the world according to an October 2005 ranking in Franchise Times magazine.

Phil Davis, President of ConsumerBase’s Digital Agency, said, “We are excited to be working with Home Instead Senior Care on their franchise initiatives. They are a company with unlimited potential and we look forward to assisting them in their efforts.”

The Franchise Development campaign began this week and will be ongoing, both companies confirmed.

About ConsumerBases:
ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago and London, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services that include Search Engine Marketing and Banners. For more information, visit www.consumerbase.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.

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