Woburn, MA (PRWEB) December 16, 2005
geoVue, a leading provider of site selection, market optimization and other location intelligence software solutions, announces a free upcoming webinar, “Enterprise Location Intelligence: Insight WHERE You Need IT.” The webinar will take place on Monday, January 9th, 2006 at 3:00-4:00 PM EST, and will demonstrate to retail, franchise and other chain store analysts and executives how location based analytics can maximize their chance for success by:
o maximizing penetration while avoiding cannibalization
o instantly screening/scoring opportunities (saving time visiting dog locations)
o reducing direct mail costs while improving response rates.
Attendees will also learn:
o how to leverage the power of their teams to make more efficient and profitable decisions
o best practices for implementing a location intelligence solution
o how to track performance spatially
o how to leverage real estate knowledge for better marketing and merchandising decisions
“Enterprise Location Intelligence: Insight WHERE You Need IT” will be presented by Michael Kesselman, geoVue SVP of Corporate Development, and hosted by IT Star founder Greg Girard, a retail industry leader with over 20 years experience optimizing the effectiveness of retail merchandising and supply chain communities. As an independent analyst and advisor, Mr. Girard has helped retailers and application and technology software vendors such as IBM, Manugistics, NSB Retail, Oracle and SAS bring optimization technologies, business intelligence and other new disciplines to bear on classic retail issues in planning, allocation, pricing, store operations, and store lifecycle management.
Parties interested in attending the webinar can register through geoVue’s website, http://www.geovue.com. Attendees are encouraged to register early, as space is limited.
geoVue is a leading provider of location-based decision support systems for the real estate, retail, and restaurant industries; with clients including The Limited, United Parcel Service, Albertson’s, Dunkin’ Donuts, Meineke, REI, and Prudential Real Estate. This unique combination of analytical software and human expertise provides solutions for market planning, site selection, direct marketing and merchandise planning that maximize the effectiveness of chain stores nationwide.
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