PRWeb™, Unitus Join Forces to Fight Poverty
PRWeb™ announces a new series of upgraded press release distribution packages, with a portion of the upgrade fee going to Unitus, a global microfinance accelerator.
(PRWEB) December 15, 2005 – PRWeb™, the leader in online visibility for press release distribution, announced today it is making a financial commitment to Unitus, an organization which helps alleviate poverty worldwide by increasing access to microfinance.
Unitus seeks out and partners with the highest-potential microfinance institutions (MFIs) in the world and provides them with capital assistance and expert consulting services. With this support, Unitus’s MFI partners are able to serve exponentially more poor clients. Unitus also aims to demonstrate that MFIs can be run as profitable, large-scale, poverty-focused businesses with links to local capital markets. Unitus’s seven MFI partners currently serve more than 500,000 clients in India, Kenya and Mexico.
Recognizing Unitus’s success in selecting MFI partners and facilitating their rapid growth, PRWeb™ has pledged a monthly donation to Unitus. These contributions will come from revenue generated by PRWeb’s latest product offerings, with a portion of the fees going to Unitus.
The new product offerings include PRWeb’s EyeCaster technology, which showcases PRWeb™ news releases on a network of business websites, blogs and a network of over 2,000 general interest sites. The EyeCaster distribution enhancements are available to all users upgrading their distribution to the new $120 distribution level or above.
By ordering one of PRWeb’s new packages, PRWeb™ users will be contributing to Unitus’s and PRWeb’s joint goal of dramatically increasing the number of poor people with access to microcredit.
“Microfinance provides a sustainable solution toward alleviating global poverty,” said David McInnis, founder and CEO of PRWeb™. “With a loan of as little as $100, many of the world’s poor can start or expand a sustainable business to feed their families. Our partnership with Unitus will increase microfinance services to the poor in India, Africa and Latin America.”
“I’m thrilled that Unitus can count on PRWeb’s support,” said Unitus president and CEO Geoff Davis. “We use PRWeb™ for our own press release distribution, and we know they share our commitment to reducing poverty by increasing access to microfinance. Their generous contributions will have a significant impact on our ability to bring microfinance to more people than ever before.”
About Unitus (www.unitus.com):
Unitus is a global microfinance accelerator that acts as a social venture capital investor for the microfinance industry. Unitus identifies the highest-potential microfinance institutions (MFIs) in developing countries and helps accelerate their growth through capital investments and capacity-building consulting, thus empowering them to help exponentially more poor people worldwide. In doing so, Unitus aims to demonstrate that MFIs can be run as profitable, large-scale, poverty-focused businesses with links to local capital markets. As of October 2005, Unitus had seven MFI partners worldwide serving more than 500,000 poor clients. Based in Redmond, Wash., USA, and with an office in Bangalore, India, Unitus relies on innovative financial instruments, and the financial resources of like-minded individuals and foundations, to fulfill its mission. Unitus received the 2006 Fast Company / Monitor Group Social Capitalist Award for taking an innovative, entrepreneurial, business-minded approach to alleviating global poverty.
For more information about Unitus, please visit: www.unitus.com.
About PRWeb™ (www.prweb.com):
Based in Ferndale, Wash., PRWeb™ has been the leader in online press release visibility since 1997 and is the pioneer and leader direct-to-consumer news release distribution. Upgraded press releases disseminated through PRWeb’s newswires, RSS feeds and other distribution channels enjoy the unmatched power of search engine optimization and findability as well as ad-free ownership of an entire Web page. Companies who use PRWeb™ also gain affordable brand reinforcement, reputation management and expert status for their businesses, products and services.
Contacts:
David McInnis
PRWeb™ Founder and CEO
(360) 312-0892
Mick Jolly
PRWeb™ Executive Vice President
(360) 312-0892
Robert Lowry
Unitus, Public Relations Associate
(425) 881-2574
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