Brand Strategy Consulting Firm Completes Opening of Washington, D.C. Office

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Concept Group USA, the brand strategy consulting firm, has opened their Washington, D.C. office. Concept Group USA assists trade associations, corporations, and non profit organizations in refining brand perceptions and expanding brand awareness.

Long time public affairs executive Tom Kelley is pleased to announce the completion of the opening of the Washington, DC office of Concept Group USA (, a message development and strategy firm for trade groups and corporations seeking to expand their brand awareness and ensure consistency of core, key message delivery. Simply put, the Group helps organizations assess external communications strategies, improve all aspects of delivery, and provides buy-in from stakeholder and membership constituencies. Partners and associates of the firm are located in Washington, DC and New England, with affiliates coast to coast.

Along with serving as an aide to former U.S. Congressman Bill Boner, Kelley served in key executive and consulting roles with the National Restaurant Association, the American Insurance Association, the International Hotel & Restaurant Association, Target Corporation, the Bay Area Council (San Francisco), and RJR Nabisco as well as with leading hospitality and restaurant chain operators from coast to coast. Working directly with Kelley in the firm’s DC expansion is Senior Partner Rick Wolf with an extensive background in brand strategy and execution for leading corporations and organizations worldwide.

Kelley can be reached directly at 202-344-5043.

About Concept Group USA: A brand consulting firm with offices in Washington, DC and New England that quite simply reaches stakeholders in your target audiences, the people you care about most, reinforcing your true "brand story" and thereby moving you closer to achieving your most critical business goals -- a mix of public relations, branding, community relations, marketing, and industry relations.

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Tom Kelley