Partnership Brings Paradigm Learning’s “Zodiak®” to China; Intellexis China Will Distribute Paradigm’s Flagship Financial Literacy Program

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For years companies in China have focused on growing their businesses as quickly as possible, largely ignoring how growth has impacted their cost of doing business. Today, due to increased competition, that focus is shifting to profitable growth, and there is widespread realization that increasing the business acumen of employees is critical to a company’s success.

For years companies in China have focused on growing their businesses as quickly as possible, largely ignoring how growth has impacted their cost of doing business. Today, due to increased competition, that focus is shifting to profitable growth, and there is widespread realization that increasing the business acumen of employees is critical to a company’s success. To meet this substantial demand, Paradigm Learning has partnered with Shanghai-based Intellexis China, a representative of Intellexis UK, to be the sole distributor of “Zodiak®: The Game of Business Finance and Strategy” throughout China.

“Nontraditional learning methods such as games, simulations and storytelling are highly sought by Chinese companies,” explains Dr. Richard Lai, Chairman of Intellexis China. “They are particularly intrigued by learning through the games, stories and other ‘discovery learning’ techniques that Paradigm Learning products incorporate. Chinese business people are hungry for a much better understanding of finance and its impact on business performance. Now we can answer that need even more effectively. We are delighted to be able to add Zodiak to our product offerings.”

“Intellexis China is the leading financial literacy training company in China,” said Ray Green, CEO of Paradigm Learning. “With its headquarters in the fastest growing city in the world, and additional offices in Hong Kong, Guanzhou and Beijing, it has a well-established network. Intellexis China has the know-how to market our product as an extension of its own line of e-learning and classroom-based financial training programs to Greater China’s commercial and public sectors.”

Zodiak explores the basics of corporate finance and business strategy by putting learners in the position of decision-making owners. Players engage in mildly competitive situations – moving “money” around a game board, making decisions, working as a team, and answering tough questions from shareholders and senior executives. As they master the challenges presented in the game, participants learn how their everyday decisions and actions on the job impact their organizations.

Green added that the partnership also allows Paradigm to meet the needs of its multinational clients doing business with China “by offering Zodiak in a locally translated and culturally adapted version, and to deliver it with certified Chinese facilitators.”

A client conference on financial literacy training this past month in China sponsored by Paradigm and Intellexis China attracted more than 45 of the leading state-owned and multinational companies. As Kong Chin, Director of Ingersoll-Rand University (Asia-Pacific region) and one of the conference participants said, “We all know that to operate more efficiently in local markets and to be able to compete internationally, we need to learn as much as possible about the financial decisions that drive a company’s growth, and learn this as quickly as possible.” Robb Gomez, Paradigm Learning’s Senior Vice President of Sales noted: “The level of interest in this topic, and the enthusiasm of the conference attendees for our joint product offerings, was overwhelming.”

While Paradigm and Intellexis are on opposite sides of the world, the cultures of the two companies are remarkably similar, notes Jerry Wang, managing director of Intellexis China. “We conducted extensive research on Paradigm and Zodiak, along with their competitors’ offerings. We discovered that not only is Zodiak’s approach to learning an ideal fit with our own product line, but that both our organizations are team-oriented, and place a premium on working and learning in an interactive, engaging and fun environment. With our combined expertise, we are confident that this partnership will yield extraordinary results.”

About Paradigm Learning

Paradigm Learning (http://www.paradigmlearning.com) is a privately held company based in Tampa. Since 1994, it has worked with more than half of the companies on the Fortune 500 list, creating award-winning business games, simulations and communications tools, and developing custom-made programs to address specific business needs. Its flagship program, “Zodiak®: The Game of Business Finance and Strategy,” has been played by more than one million people worldwide. Other products address such issues as leadership, teamwork, project management and organizational change.

About Intellexis China

Intellexis China (http://www.intellexis.com.cn) is a representative of Intellexis UK (http://www.intellexis.com), a leading provider of financial training and business skills learning solutions. Founded in 1988 and based in London, the publicly held company helps organizations across the globe address the challenge of giving all employees the right level of financial acumen at the right time, from board executives to new hires.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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