Nelson Business Releases Revolutionary Marketing Book

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Innovative imprint continues to see exponential growth.

As a publisher I could not be more pleased with how Nelson Business has expanded over the past year and a half

Since its launch at BEA in 2004 as an imprint of mega-publisher Thomas Nelson, Nelson Business has seen growth of 74% year over year. Nelson Business continues to narrow its focus and seek out pioneering authors who will transform and improve the industry. "Waiting for Your Cat to Bark?" co-authored by Bryan Eisenberg and Jeffery Eisenberg will change the way that the modern corporation views marketing. Realizing that we are living in an age when the average consumer has access to an ever increasing amount of information, we can no longer expect the consumer to behave in a way that mimics the controlled environment of Pavlov’s dog. The way a business markets its product or service must evolve as quickly as the culture is evolving.

The authors are the inventors of Persuasion Architecture and co-founders of Future Now, Inc. a consulting firm in New York City. "Waiting for Your Cat to Bark?" is the product of years of experience and research. They have already proven the effectiveness of their strategies by placing the self-published "Call to Action" on the New York Times, USA Today, and Wall Street Journal bestseller lists. Nelson Business views this partnership and investment as one that will set the standard for future projects coming out of the house. The marketing and publicity campaign will have more than a $350,000 budget and Nelson Business is expecting a first print run well into the six figures. The combination of a sizable marketing plan, Thomas Nelson’s distribution power, and the authors’ ability to self-promote, will undoubtedly give way to remarkable results.

“As a publisher I could not be more pleased with how Nelson Business has expanded over the past year and a half,” says Senior Vice President and Publisher Jonathan Merkh. “We are in the position to acquire the most ground-breaking and gifted authors in the industry. 'Waiting for Your Cat to Bark?' is a prime example of the quality of work coming out of our publishing house. Bryan and Jeffery have been implementing these strategies for years and are now communicating them to the reader, so that they can improve the way they connect with and persuade the customer. This book is applicable, timely, and will revolutionize the marketing world. I fully expect this book to be a New York Times bestseller and to become a staple and resource for corporations for years to come.”

Thomas Nelson, Inc. is a leading publisher and distributor of books emphasizing Christian, inspirational and family value themes, and believes it is the largest publisher of Bibles and inspirational books in the English language. For more information, visit our website

Thomas Nelson’s stock is listed on the New York Stock Exchange (TNM-NYSE).


Curt Harding

Senior Publicist

(615) 902-2246

(615) 902-2746

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Curt Harding
Thomas Nelson, Inc.
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