HRmarketer.com Equips BlessingWhite to Deliver Consistent Brand Messaging

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When BlessingWhite, a global HR consulting firm, needed to reach out to its target audiences with a series of brand messages, HRmarketer.com’s unique marketing and public relations tools handled the distribution legwork so marketing managers could concentrate on the message itself.

When BlessingWhite, a global HR consulting firm, needed to reach out to its target audiences with a series of brand messages, HRmarketer.com’s unique marketing and public relations tools handled the distribution legwork so marketing managers could concentrate on the message itself.

BlessingWhite is a global, employee-owned, HR consulting firm that partners with companies strategically committed to developing their leaders, engaging their employees and creating an environment that sustains high-performance, commitment and satisfaction at all levels. While BlessingWhite maintains an excellent reputation among customers thanks to committed employees and quality solutions, it still faced the challenge of achieving significant channel visibility among its target audiences.

“Clients know our results are strong and powerful, our outbound marketing message needs to reflect that brand image and be consistent,” said Deb Ackles, Director of Marketing for BlessingWhite. “To do this, I define my target market and focus on audience reach using the HRmarketer.com services.”

HRmarketer is the number one online marketing and PR service specifically tailored for companies who target decision makers and other purchasing influencers for human resource products and services. It combines a database of marketing and PR information with execution, campaign management and business intelligence tools.

“HRMarketer has done all of the legwork for article distribution and conference planning. They have streamlined the process of selecting editorial calendars and building distribution groups that allow mass exposure of our articles with only a few clicks,” said Ackles. “And they have built in a conference planner so I can choose what conferences are of interest to our prospects, plus they send me reminders for my important deadlines.” In addition to using HRmarketer's popular press release distribution service that distributes releases directly to the largest and most up-to-date list of HR and workforce journalists, BlessingWhite uses HRmarketer's Internet wire service called Direct2Net. Direct2Net allows Ackles to dramatically increase the exposure of their press releases by submitting them to hundreds of major search engines and news portals like Google, Google

News, Yahoo, Yahoo! News, MSN, and AltaVista. Direct2Net releases also support imbedded keyword links and are converted to RSS which dramatically increases the visibility of press releases.

At less than $300 a month, HRmarketer.com also gives BlessingWhite access to a myriad of informational databases - including hundreds of HR conferences and expos, associations, publications, key journalists, analysts, editorial calendars, speaking opportunities, advertising and promotional information, exhibiting fees, list rentals, award competitions, online buyer guides, and much more.

“Ultimately, HRMarketer allows me to spend less time on the activity of reaching my target market and more time creating the content that is important to them,” concluded Ackles. “This cost-effective online tool not only allows us to reach our target market, but allows the flexibility for ongoing PR even when I'm not wearing my PR hat.”

Visit other case studies at HRmarketer.com.

About BlessingWhite

BlessingWhite is a world-leader in helping organizations achieve higher levels of performance and employee commitment. With our focus on developing leaders, building a culture that sustains performance, and aligning employees with the vision and purpose of their company, BlessingWhite is recognized worldwide as a key part of long-term organizational success. BlessingWhite has served almost three million people in 1,300 global organizations since its founding in 1973. Further information is available at http://www.blessingwhite.com.

About HRmarketer.com

HRmarketer is a service of Fisher Vista LLC, a marketing and information services firm focusing exclusively on the human capital industry. HRmarketer combines a database of marketing and public relations information with press release distribution, campaign management, business intelligence and advisory services. The company services hundreds of human resource suppliers helping them increase their visibility and generate sales leads.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Elrond Lawrence
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