Promo Only MPE Announces ‘Record-Breaking’ Growth of 422% in 2005

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Company executives anticipate increased Momentum/Slate new developments in 2006.

Promo Only MPE, the leading digital distribution system in the United States, today announced record-breaking growth in 2005 with the highest download rate of any digital distribution system and user numbers reaching an all-time high of well over 5200, an increase of 422% from year end 2004. The system further recorded a marked increase in the number of tracks from 300 in 2004 to over 7000 tracks for 2005 with an increase of over 20 times.

“2005 has truly been a monumental year for Promo Only MPE,” said Jim Robinson, President of Promo Only. “In the past year, Promo Only MPE has recorded phenomenal growth and been the catalyst for turning digital distribution into an industry standard. Promo Only MPE has been the clear mandate as the delivery system of choice. In 2006, we will once again raise the bar with major developments slated for the system in our continuing effort to provide the industry with only the finest, most cost-effective and secure digital delivery system available.”

“The technology for the MPE™ System is a culmination of years of research and customer feedback which we have harnessed to create the best possible user experience. The overwhelming adoption rate within the last year is testament to the fact that we’re listening to our customers and they’re responding,” said Steve Vestergaard, Chief Executive Officer of Destiny Media Technologies, Inc.

“2005 was a benchmark year for Promo Only MPE with the company servicing 100% of Mediabase’s Country Top 50 and an 84% install rate at all reporting country music stations,” said Dean Ernst, Director of Promo Only MPE. “Additionally, 90% of all reporting Christian stations are installed with Promo Only MPE. Across all formats, we are seeing increased demand for our service and as we approach 2006, we anticipate further penetration in to additional formats.”

Promo Only MPE has been leading the music industry in digital distribution in the United States since its launch in October of 2004. To date over 7000 tracks have been distributed through the Promo Only MPE system for labels including Universal Music Group, Sony BMG, EMI Music Group and Warner Music Group. Additionally Promo Only MPE is utilized by the largest labels in Christian music, including EMI CMG, Provident Label Group, Word Label Group, Curb Records, Inpop Records, Tooth & Nail / BEC, Flicker Records, Rocketown Records and INO Records. 2005 marked the partnership deal with Mediabase 24/7 monitoring service and the recent unveiling of the first ever digital distribution system with Spanish language capabilities, allowing it to serve the growing number of Spanish speaking radio stations and Latin label divisions in the United States.

Promo Only MPE is also used and supported by every major broadcaster including Clear Channel, Infinity, Citadel, Cox, Cumulus, Salem Communications, Radio One, Emmis, Entercom, Sirius, Journal, ABC, DMX, CBS, Jones Radio, Yahoo, AOL, Music Choice, Disney, Univision, Westwood One, Regent, Premiere Radio, Next Media and many others.

Promo Only MPE is a product of Destiny Media Technologies and is exclusively marketed and distributed by Promo Only.

About Promo Only

With offices in Orlando, New York, Los Angeles, Calgary, Chicago and London, Promo Only ( is the world's leader in subscription-based music and music video services. Promo Only offers a complete line of music on CD and music video on DVD designed to meet the needs of music professionals, business owners and retail operations. Jim Robinson and Pete Werner founded Promo Only in 1992.

About Destiny Media Technologies

Destiny Media Technologies, Inc. ( (DSNY.OB) is a leader in developing easy-to-use tools for distributing digital media through the Internet. The company's suite of streaming and downloadable products includes: Clipstream™, Destiny Media Player ™, Radio Destiny ™ and MPE ™. Established in 1991, the company is headquartered in Vancouver, Canada.

Liam Collopy


LCO - Levine Communications Office

310-300-0950 x232

Alastair Duncan

Account Executive

LCO - Levine Communications Office

310-300-0950 x234

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