Howard Stern has a lot to teach the small business in the way of marketing themselves. Regardless of whether you like him or not he undeniably has left an indelible mark on a huge marketplace. Small businesses should strive to achieve a similar thing in their own market.
Orlando, FL (PRWEB) December 19, 2005
On Friday December 16, 2005 Howard Stern made his last joke about bodily functions, strippers and crack whores over the public air waves ending a nearly 20-year tear as the nation's leading morning-drive emperor. Starting Jan. 9, Stern will take his show on the road beaming down into vehicles from his perch on Sirius Satellite Radio.
Love him or hate him, small business owners need to take stock in some of the tactics the “King Of All Media” has used to create an veritable empire of raving fans who consume every word, product and affiliate he endorses.
Two of America's premiere small business advocates and marketing experts, Jimmy Vee and Travis Miller (http://www.gravitationalmarketing.com) say "Howard Stern has a lot to teach the small business in the way of marketing themselves. Regardless of whether you like him or not he undeniably has left an indelible mark on a huge marketplace. Small businesses should strive to achieve a similar thing in their own market.”
Vee and Miller, who consistently urge and persuade small business owners to buck the establishment and use non-traditional marketing methods, reveal 3 tactics Stern uses effectively that small business owners can “rip off” and use to grow their business.
1. The institution of broadcasting is not unlike the institution of traditional marketing. Stern uses an “against the grain” approach, a contrarian position to gain attention from people and the media. Small business owners should strive to take a polar position as well. Trying to be all things to all people and the need to please everyone will actually get them less attention and fewer customers. If they are afraid they will offend someone with their personal styles, they run a high risk that they will be no one's first choice and invisible to most. Stern understands that it takes some people to hate him to gain a portion that love him.
2. Stern vows to uphold a certain image and standard whether it's good for business or not. Small business owners should do the same. Many times because small business owners are operating on limited capital and trickling cash flows they take any business that comes along even if it conflicts with their better judgment. Pain-in-the-butt customers who do not fit a business' profile of an ideal customer hurt a small business more than they help. Many times a few bad clients can make the work environment less productive and the business less profitable.
3. Like Stern, small businesses have the ability to be flexible and quick. They have the ability to make the changes required for them to succeed. Although many small business owners have the ability to be flexible, their thinking and egos make them unable to adapt and change in order to achieve the success they desire.
To learn more about using “Stern-Style” tactics to market and grow your business check out Jimmy Vee and Travis Miller's special report: http://www.scend.net/guide
About the Authors:
Jimmy Vee and Travis Miller are the owners of Scend Advertising and international small business marketing experts. Scend is a marketing consulting firm that teaches small business owners and independent sales professionals how to make their business and their lives enjoyable, simple and prosperous by leveraging their time, opportunity and cash for rapid, smart business growth.
Gravitational Marketing allows small business owners and independent sales professionals to end unproductive manual sales bull work and marketing waste by creating a clock-work system that generate leads, sales and referrals even while they sleep.
Jimmy Vee and Travis Miller are the authors of Gravitational Marketing, The Ten Tall Tales of Traditional Marketing, The Six and a Half Secrets of Successful Advertising, The Small Business Owner's Guide To The Galaxy, Car Buying Secrets Exposed and The Seven B’s in Scendsational.
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