Fastrax Appoints RUTRONIK as Distributor of Fastrax GPS Technology
Fastrax Ltd., a leading provider of open and portable OEM GPS Software Development Kit environments and programmable OEM GPS receivers, today announced a distribution agreement with RUTRONIK Elektronische Bauelemente GmbH, one of Europe's leading distributors for electromechanical components.
Helsinki, Finland and Ispringen, Germany (PRWEB) December 21, 2005 -– Fastrax Ltd., a leading provider of open and portable OEM GPS Software Development Kit environments and programmable OEM GPS receivers, today announced a distribution agreement with RUTRONIK Elektronische Bauelemente GmbH, one of Europe's leading broadband distributors for active, passive and electromechanical components in addition to displays and embedded boards.
RUTRONIK represents leading electronics manufacturers in a wide range of product categories. The company will distribute Fastrax GPS products in Austria, Belgium, Bulgaria, Germany, Hungary, the Netherlands, Poland, Romania, Slovenia and Switzerland.
"At RUTRONIK, our aim is to combine innovation with outstanding expertise and a wide market presence. Fastrax' state-of-the-art OEM GPS receivers are an excellent addition to our product portfolio, and we are delighted to welcome the company to our worldwide network of industry-leading suppliers," said Thomas Rudel, Managing Director, Sales and Marketing, RUTRONIK.
"RUTRONIK is a leader in the highly competitive European electronics distribution sector. We look forward to the new collaboration and expect that this agreement will further strengthen our position in the global market for OEM GPS products," said Mr. Fredrik Borgstrom, responsible for Fastrax's European sales.
Fastrax OEM GPS receivers offer industry-leading benefits in performance, size, power consumption and versatility. Fastrax products enable the implementation of position-aware features into practically any device. The GPS modules are ideally suited for both industrial tracking systems and small battery-operated products such as mobile phones, asset tracking devices, handheld computers and sports accessories.
The Fastrax iSuite 3 SDK can be used to rapidly modify the features and functionality of a GPS receiver, allowing receiver performance and power management to be tailored for any usage scenario. By utilizing the spare CPU and memory resources of the GPS receiver, the Fastrax iSuite 3 SDK can significantly reduce the bill of materials and non-recurring expenses of GPS products.
Fastrax contact:
Fredrik Borgstrom
Sales Manager, Europe
Tel. +358 40 564 4498
Fastrax agency contact:
Netprofile Tech PR
Juha Rantanen
Tel. +358 9 6812 080
Rutronik contact:
Edgar Huber
Head of Marketing and Communications
Tel. +49 7231 801 628
About Fastrax Ltd
Fastrax provides industry-leading receivers and software solutions for optimal utilization of GPS (Global Positioning System) and other GNSS location services (Global Navigation Satellite Systems). Fastrax transforms GPS technologies into highly scalable iTrax and iSuite solutions with open interfaces, combined to ultra low power consumption and miniature hardware design. With industry-leading performance, Fastrax GPS receivers navigate continuously even in extreme conditions. Receivers are ideally suited to both industrial location applications and high-volume consumer products such as cell phones and sports accessories. Fastrax Engineering Services provide expert services in application design. Headquartered in Finland and founded in 1999, the company is privately owned and backed by leading venture capital investors CapMan, Eqvitec, Startupfactory and Innocap, with a strategic investment by Suunto Corporation, a subsidiary of Amer Sports Corporation, one of the world's leading sports equipment companies. More information: www.fastrax.fi.
About RUTRONIK
RUTRONIK Elektronische Bauelemente GmbH is one of Europe's leading broadband distributors for active, passive and electromechanical components in addition to displays and embedded boards. The markets that the company primarily targets include the automotive, telecommunications, consumer goods and industrial electronics industries. Wide-ranging services, competent transfers of expertise in the areas of product development and design, as well as logistics and supply chain management solutions round off its customer and future-oriented range of goods and services. The company, established by Helmut Rudel in Ispringen, Germany in 1973, employs about 1,000 staff throughout Europe and is looking to achieve sales of EUR 425 million in fiscal year 2005.
More information: www.rutronik.com.
About GPS
Global Positioning System (GPS) is a worldwide satellite navigation infrastructure funded and controlled by the U.S. Department of Defense, originally developed for U.S. military purposes. GPS provides satellite signals that enable GPS receivers to calculate their exact position and velocity. The GPS infrastructure has three segments. The space segment consists of 24 satellites that orbit the earth every 12 hours. The control segment consists of tracking stations located around the world, with the master control station located at Falcon Air Force Base in Colorado. The user segment consists of GPS receivers and users utilizing the information provided by the system. GPS is widely used in applications such as marine navigation.
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