Workplace Personality Measure Comes of Age

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The Occupational Personality Questionnaire (OPQ) – the original workplace personality assessment is 21 years old this year. Over the past three decades the OPQ has become one of the most widely used occupational psychometric tools throughout the world. Launched by SHL, the world leader in objective assessment in the workplace, the OPQ was among the first dedicated measures of personality in the workplace. In the intervening years the OPQ has consistently raised the bar on assessment of occupational personality with each new version.

The Occupational Personality Questionnaire (OPQ) – the original workplace personality assessment is 21 years old this year. Over the past three decades the OPQ has become one of the most widely used occupational psychometric tools throughout the world.

Launched by SHL, the world leader in objective assessment in the workplace, the OPQ was among the first dedicated measures of personality in the workplace. In the intervening years the OPQ has consistently raised the bar on assessment of occupational personality with each new version.

The most significant change in recent years has been the move online. SHL has seen the use of online assessment grow at 35 percent year on year. This growth, combined with the OPQ’s translation into 28 languages, has transformed the OPQ into a truly global tool. Global organizations can assess many hundreds of applicants wherever they are in the world using the Internet. Hundreds of thousands of graduate-level applicants have been assessed online with the OPQ in the past few years.

Now available in online, PC, and paper and pencil format, with both normative and ipsative options, the OPQ has evolved to meet the changing demands of the HR community and is continually being developed by SHL. The OPQ is supported by over 130 separate global validation studies based on the responses of tens of thousands of individuals. Worldwide, there are over 50 defined norm-groups allowing comparison of individuals against specific role, level, industry and cultural norms.

The OPQ has the support of many of the top global corporations and is used as an integral part of many companies’ recruitment and performance management programs. In addition to selling directly to companies in many industries, SHL utilizes its Partner Network as a significant channel in consulting with companies to apply the OPQ to meet their business objectives. Dr. Mark Freeman, a partner in Blankenship & Seay Consulting Group, an organizational psychology and consulting firm located in Birmingham, Alabama, explains: "Serving organizations of all sizes and industries, our firm has applied the OPQ for the past 10 years and consistently find it to be a useful predictor of job performance. Personality is an important factor in determining an individual's success in the workplace and in positions ranging from

manufacturing jobs to customer service and managerial and leadership roles, the OPQ is an important tool enabling our clients to identify the candidates that will best meet the job requirements.”

Since its introduction, the OPQ has grown into a family of highly reliable products that add value at numerous points in the employee lifecycle. Versions exist to assess directors and senior managers, administration staff, technical workers, call center staff, salespeople and staff. A wide range of reports provide information on leadership potential, learning styles, team compatibility, emotional intelligence, motivation and many other elements related to success in an organization.

Professor Dave Bartram, research director at SHL, explains: “Personality measures are not static, and continued investment is required to ensure they evolve to meet the requirements of the market. Over the past 21 years SHL has continued to invest in the development of this product, and as a result now has one of the most robust, psychometrically rich, and usable measures available. With an R&D spend of over $5 million annually, we intend to remain at the forefront of the industry with the OPQ as our flagship product.”

OPQ Timeline

1981: The first phase of OPQ development starts.

1984: OPQ is launched and the first manual is published.

1986: OPQ can be administrated with Casio Pocket Computers. The most/least like you version of OPQ is created, reducing completion time by 25%.

1987: Expert system enables the creation of computer generated reports.

1988: Updated version of OPQ manual released, now divided in OPQ factor and OPQ concept manuals.

1993: Updated OPQ Concept and Factor Model Manuals.

1994: New OPQ factor model, 16 Factor Model, replaces FM and FMX versions.

1999: OPQ32 replaces the OPQ concept model. New OPQ32 manual with new norms released.

2000: OPQ32 is available worldwide. New online OPQ.

2002: Online OPQ available through full service SHL Online Bureau.

2004: The Team Impact Report is released enabling organizations to utilize the OPQ to build more effective teams.

2005: The OPQ Leadership Report is released providing insights into an individual’s leadership potential and development needs.

About SHL

SHL is the world-leading provider of psychometric assessment and development solutions. The company supports organizations in the selection, recruitment, promotion, succession planning and development of talented people at all levels and across all sectors. Operating in 40 countries and more than 30 languages, the SHL Group devises innovative approaches to help organizations increase productivity and gain competitive advantage through the more effective use of their human capital. SHL has over 5,500 organizations as clients, including many of the Fortune 500, and is recognized as the foremost provider of objective assessment products in the world.

For further information, please contact:

Tiffany Stronsky, Senior Marketing Manager

Tel: 312-496-8078

Ben Maynard, Head of Corporate Communications

Tel: 020 8335 8308

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Tiffany Stronsky
SHL
312-496-8078
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