Lavishes Attention on “the little guy” as Industry Giants do Battle at the Top of the Market

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As giants such as Google and Microsoft battle EBay at the top end of the online auction market, sets its sites on the average consumer., a small but customer-focused online auction site, remains focused on the everyday online buyer and seller as industry giants such as Microsoft and Google challenge EBay for top-of-the-market domination.

Google recently launched Google Base, its new online listing service, in an effort to cut into EBay’s domination of the online marketplace. Not to be outdone, online giant Microsoft was said to be ready to launch a classified-ad service of its own.

Those companies are well aware of the explosive growth of online advertising, and are prepared to invest huge amounts of capital in order to capture significant portions of the marketplace, according to Dean Burnetti, president of TWay.

“It’s no secret that these major players are muscling their way into the online marketplace,” Burnetti said. “But just as interesting is the other end of the market – the small buyer and seller. These are the people who ignited the online market in the first place, and they are the ones who are apt to feel forgotten as the industry giants come in with high ad rates and spotty service.”

Burnetti says that already benefits from buyers and sellers who become disillusioned with top-of-the-market auction sites.

“There’s nothing wrong with growth or profits,” Burnetti said. “But rapid growth into international markets creates a need for huge amounts of capital for expansion and acquisitions, and the little guy can easily be left behind.

“That’s where we come in.” has worked hard to keep rates low and to provide a high level of personal service, Burnetti said. The company did not charge any listing fees when it was founded, and it has continued that policy to this day, he said.

“Customers tell us that what they really want is reasonable rates and good service,” said Burnetti, “so that is what we focus on.”

ABOUT TWAY.COM: moves online buying and selling to the next level with unparalleled flexibility, options and service. It also offers marketing partnership opportunities to savvy entrepreneurs. To learn more, visit the website at


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