Clearwater, FL (PRWEB) December 20, 2005
The most comprehensive study of U.S. movie watchers done this year reveals that more Americans want to watch comedy movies than any other type of film. In Touch Media Group (http://www.intouchmediagroup.com), an online marketing firm specializing in comprehensive market research, just completed a national research study, which was 200% larger than most national polls and which focused on the viewing habits of every-day movie goers across the United States.
The study involved 22 separate questions whereby the respondents literally designed their own movies. The poll is hosted at Scooop.net in its Scooop Instant Poll section (http://www.scooop.net). The results of the movie research shows what type of movie genres are most popular, the top story lines, the actors and directors people prefer to see, and even where and when the movie should take place.
Those who were surveyed gave very surprising answers regarding what type of sexual content they would prefer to see in movies as well as the nature of the comedy which should be employed in a film. “People have very strong opinions about movies,” states Bob Cefail, Chairman of In Touch Media Group (http://www.intouchmediagroup.com). “The American public wants to be included more in the film making process just as they enjoyed selecting the top singer in American Idol.”
The research project shows that Tom Hanks and Julia Roberts are the most popular actors when considering all types of films. Steven Spielberg and Ron Howard were the choice of many for their director of choice for a picture. These names changed when more specific questions where asked about film genres. Mel Gibson was preferred over Tom Hanks when people chose a dramatic theme for their film genre.
This type of study can also show when one type of film genre will reach a saturation point and how to discover new trends in viewing habits. There are also certain negative indicators that are identified by this research that if not heeded could wreck a film’s chance for box office success.
The research study is part of an ongoing effort by In Touch Media Group to supply movie studios with vital information for evaluating film treatments, casting decisions, script adjustments, and even to develop the correct marketing message for films already in production. The study itself is a continuing “real time” process, which can be found at In Touch Media Group’s new media site Scooop.net (http://www.scooop.net).
In Touch Media Group is announcing today that it will make this information available in a free beta form to any movie studio or production group that contacts it in the next 30 days. “We will give real time access to all the elements of this research for a 3 month period to movie studios that truly want to find out what the people think,” says Cefail. “We are providing this information free of charge because we realize that there could be some resistance to the concept, and we want to make this valuable data readily available for those with the vision to try new things.”
For more information and media inquiries please contact
Chairman, In Touch Media Group, Inc.
Tel: (727) 465 0925
About In Touch Media Group
In Touch Media Group (ITOU.OB) is an online marketing and PR firm which specializes in generating website visitors, and customers for its business clients using a combination of effective systems, including search engine advertising, publicity, and other marketing services. The company employs online market research to dramatically increase the effectiveness of search engine advertising, targeted publicity, and strategically placed website advertising.
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