Hot Watch Trends: From Runway to Reality

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Timely trends always emerge from the runways of fashion shows and this season’s must-have accessory is definitely the watch. From oversized styles at the Zac Posen and Burberry shows, to delicate feminine designs from Chanel and Marc Jacobs, watches are making the fashion scene.

Timely trends always emerge from the runways of fashion shows and this season’s must-have accessory is definitely the watch. From oversized styles at the Zac Posen and Burberry shows, to delicate feminine designs from Chanel and Marc Jacobs, watches are making the fashion scene.

“Watches are huge right now, both on the runway and on the red carpet,” says Jill Hammer, Hollywood Style Liaison. “There seem to be three driving trends for women: Diamonds, Vintage-inspired styles and Oversized Masculine pieces. Men are less driven by fashion trends; they want the latest technology.”

“Watches are a meaningful gift with a lasting impact,” said Hammer. “That person will think about you every time they look at their watch.” To help narrow the search for the perfect watch, we’ve scoured the leading department stores, jewelry stores and the world wide web to bring you a list of watches that make people tick.

The Glamour Girl

Everyone knows that diamonds are a girls’ best friend. Seiko knows it too and their Coutura Diamond collection is a study in stylish elegance. The four watches in the collection have an understated sophistication that lends itself equally to a night on the red carpet or a night out with the girls. Each Coutura Diamond watch features 20 diamonds set into the bezel, uniquely colored mother-of-pearl dials and subtly modern silver-, gold-, or mixed-tone bracelets. Retail prices for the Seiko Coutura Diamond collection start at $475. Available at JCPenney, Kay Jewelers and Gordon’s Jewelers.

The Technophile

Know someone who just has to have the latest thing? Someone who loves to be on the cutting edge of technology? Well Seiko, long known for their industry-leading innovations, has released the Kinetic Perpetual, the most advanced human-powered watch on the planet. This watch is accurate to 20 seconds per year and features a perpetual calendar that, once set, will show the exact date through the year 2100 and it will even take leap years into account. Another amazing feature is the built-in sleep function; when the watch senses inactivity for three days, it puts itself into a state of suspended animation to conserve energy. A few shakes of your wrist will wake it and the hands automatically set themselves to the correct time—even if the watch has been asleep for up to four years. The Kinetic Perpetual by Seiko shows once again that Seiko has the market cornered on innovation. Prices start at $675. Available at Zales and Macy’s or visit SeikoUSA.com for local retailers.

The Jet Setter

The Tech Gear Hyper Flight Computer by Pulsar proves that hi-tech doesn’t have to mean high dollar. This watch gives you the world on time, displaying 4 U.S. time zones and 77 World Time cities, more than any other watch available. Should you need to do some rapid flight computations, like calculating your rate of descent, airspeed, distance left or remaining fuel, the Tech Gear Hyper Flight boasts a tachymeter and a bi-directional slide rule bezel, making advanced mathematical equations as easy as telling the time. The watch also features an alarm chronograph that measures up to 100 hours in 1/100th second increments, as well as an EL backlit analog/ digital display. Comparable watches that display just 30 time zones start at $575. Pulsar Hyper Flight is just $235. Available at Fred Meyer Jewelers.

Bling on a Budget

Pulsar also has a collection of diamond watches perfect for a niece’s graduation or as a gift for your daughter’s first prom. The watches in the Pulsar Diamond collection all feature 10 diamonds, beautiful mother-of-pearl dials and cases in a variety of shapes, including a particularly stylish, Chanel-inspired, octagonal case with 8 diamonds on the bezel and 2 more at the 12 o’clock mark. And with a price tag of $199, you may find a couple of people on your list who deserve a little sparkle. Visit PulsarWatches.com for local retailers. Available at JCPenney.

The Working Mom

Time is of the essence, especially for working moms around the holidays. Between school functions, office parties, gift shopping and, of course, work, most women don’t have the time to change their outfit for each occasion. We found the Double Time by Pulsar. These watches feature reversible bracelets in gold- or silver-tone so you can go from the office to the office party with a flick of your wrist. One side of the bracelet is stainless steel or gold-tone, flip it over to reveal mother-of-pearl or leather inserts. Each watch is adorned with 28 Swarovski crystals and mother-of-pearl dials in various colors. And with retail prices starting at $165, you definitely get a lot of time for your money. Available at JCPenney.

For more information, product samples or high-res photography

Contact:

Jill Hammer 213.386.5820

Jennifer Leach 212.227.3964

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Jill Hammer
HammerINK
213 386 5820
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